Director, Marketing - Brooklyn Basketball

About the Role

Key Responsibilities

• Craft brand strategy and positioning to support business goals, grow brand affinity, and educate the marketplace about the value proposition.
• Conceive and execute holistic marketing plans across channels including digital, social media, paid media, in-venue, and experiential touchpoints.
• Provide thought partnership for Brooklyn Basketball leadership to guide product strategy and optimize programming for target audiences.
• Work closely with Data, Analytics & Insights and Lifecycle Marketing teams to nurture and scale the customer database, developing long-term relationships.
• Build connections with the local community and leverage grassroots marketing tactics to increase awareness, word-of-mouth, and participation.
• Develop activations and experiential marketing initiatives at games and events to increase visibility and affinity.
• Collaborate with Consumer Tech & Content teams to leverage digital platforms, social media, and talent relationships for engagement.
• Partner with Nets & Liberty leadership to create cross-marketing opportunities and elevate consumer touchpoints.
• Collaborate with Ticketing & Partnerships teams to develop commercial opportunities such as group sales, ticket bundles, and partner platforms.
• Establish goals and KPIs, set up reporting infrastructure, measure performance, analyze data, and leverage insights for decision-making.
• Oversee the marketing budget, ensure resource allocation efficiency, and create a calendar to maximize ROI.
• Manage relationships with internal stakeholders, vendors, community partners, and youth organizations.

Requirements

• 8+ years of experience in Marketing with brands and/or agencies.
• Strong background in marketing strategy, digital marketing, and grassroots marketing.
• Experience crafting successful marketing campaigns aligned with business goals.
• Understanding of customer acquisition, conversion, and retention principles.
• Entrepreneurial spirit with a track record of scaling brands.
• Experience working in youth sports and/or with youth-focused products is a major plus.
• A network of relationships that can unlock opportunities for Brooklyn Basketball.
• Passion for growing the game of basketball and making a community impact.
• Proficient communicator capable of leading projects, meetings, and presentations.
• Results-driven with strong executive presence and ability to nurture relationships at all levels.
• Analytically minded, capable of using data to inform decisions.
• Ability to excel in a fast-paced environment and deliver projects on time.
• Stay informed on youth and sports culture to generate innovative ideas.

Nice to Have

• Experience working in youth sports and/or with youth-focused products.
• A network of relationships that will unlock opportunities for Brooklyn Basketball.

Qualifications

• Experience in marketing strategy, digital marketing, and grassroots marketing
• Proven success in developing and executing marketing campaigns
• Understanding of customer acquisition, conversion, and retention
• Experience in youth sports or youth-focused products (preferred)

Benefits & Perks

• Bonus eligibility
• Medical, dental, and vision coverage; HSA and FSA eligibility
• 401k Employer Match at 4%
• Competitive PTO policy & Company Holidays
• Parental leave policy after 6 months of service; additional fertility benefits
• Access to events at Barclays Center, subject to ticket availability
• Free lunch onsite Monday - Thursday; onsite barista bar
• And more!