Director - Marketing

About the Role

Key Responsibilities

• Lead the strategy, planning and execution of marketing initiatives that will increase viewership, fan interactions, and app downloads/usage.
• Evolve our audience growth strategy via knowledge of the target audiences and analyzing data on media consumption behaviors, to inform where and how to best reach these consumers with the appropriate messages.
• Develop and champion digital growth strategies including discovery, planning, prioritization, requirements, experimentation, and driving execution to achieve critical growth metrics and optimize our end-to-end viewer experience.
• Own the marketing calendar and work with the rest of the marketing team to execute and track.
• Manage experiential/live event activations and set goals for each event.
• Manage all sponsorship assets as an additional marketing channel (MiLB).
• Collaborate on the strategy & development of each campaign & growth lever, ensuring strong briefs, clear processes and exceptional execution.
• Lead user acquisition efforts, including planning, execution, testing and optimization of plans across TV, digital, social, mobile platforms, experiential and distribution partners.
• Oversee marketing budget allocation to growth-focused campaigns, working closely with Marketing and Finance to ensure forecasts are accurate and work is on budget.
• Lead exploration of emerging marketing channels, vetting partnerships, ideas and advertising proposals to identify new growth tactics.
• Develop, test and optimize marketing calendars and ensure effective execution of promotional strategies to drive growth.
• Partner with product leads to maximize customer acquisition funnel and key journeys on web and app for conversion and engagement.
• Define key performance metrics, build measures and tracking mechanisms to ensure value is collected from all use cases.
• Partner with Analytics team to design and develop tracking and performance management tools (dashboards, reports).
• Own data and analytics of marketing reporting and insights.
• Work with VP of Marketing to build persona groups, fan demographics, and target groups.
• Leverage data-driven decisions and experimentation approaches (e.g., A/B testing, control groups) to build learning agendas, analyze results, and inform ongoing planning.

Requirements

• Bachelor's Degree
• 5+ years of experience in clear-channel marketing
• 2+ years leadership experience
• Proven track record of delivering successful and commercially driven strategic marketing plans that drive audience growth and user engagement
• Strong analytical skills with ability to synthesize insights into opportunities
• Experience with paid marketing channels: SEM, social, digital ads, app store ads
• Experience utilizing sports sponsorship assets as a marketing channel is a plus
• Strong design sensibility with expertise in developing seamless and targeted user journey experiences
• High-level of commitment to quality work, ethics, integrity, and compliance
• Ability to work effectively in a fast-paced, team environment
• Strong interpersonal and collaboration skills
• Excellent verbal and written communication skills
• Demonstrated decision-making and problem-solving skills
• High attention to detail with ability to multitask and meet deadlines with minimal supervision

Nice to Have

• Experience utilizing sports sponsorship assets as a marketing channel

Qualifications

• Bachelor's Degree

Benefits & Perks

• Competitive Salary with annual performance reviews
• Comprehensive health coverage plan that includes medical, dental, and vision
• 401(K)/ Company Match
• Employee Stock Purchase Plan
• Access Perks and Childcare discounts
• Bonus Eligible