Director, Marketing Center of Excellence (CoE)

About the Role

Key Responsibilities

• Lead the overall strategy for the Marketing Center of Excellence, ensuring all teams operate cohesively to support the brand's objectives.
• Ensure marketing activations across teams align with business and brand goals, providing clear direction and maximizing campaign impact.
• Collaborate with the Brand team to translate strategic goals and campaign briefs into a cohesive marketing approach that integrates all CoE functions.
• Act as the key liaison between marketing functions and senior leadership, providing insight and strategic recommendations to support business growth.
• Oversee the alignment of marketing goals and initiatives with sales targets, ensuring a unified approach to market execution.
• Manage and mentor team leaders of Shopper Marketing, Digital/Media, Creative, and PR/Communications, fostering collaboration and continuous improvement.
• Oversee the professional development of each team, ensuring alignment with functional and career growth objectives.
• Create frameworks for cross-functional collaboration supporting the overarching marketing strategy.
• Manage the external IAT agency, providing strategic direction and ensuring high-quality, innovative, and timely outputs.
• Establish strategic partnerships with agencies, ensuring assets align with strategic direction and brand standards.
• Oversee relationships with external agencies and vendors supporting digital marketing, creative development, PR, and shopper marketing, ensuring deadlines and budgets are met.
• Guide the creation and execution of integrated marketing campaigns across digital, media, shopper, and PR channels.
• Collaborate with Brand Marketing, Sales, and other departments to ensure a unified approach to marketing execution.
• Develop frameworks to integrate campaign insights and results across teams, supporting both short-term and long-term brand growth.
• Guide the development and execution of cause marketing initiatives and experiential marketing strategies to enhance brand visibility and community relationships.

Requirements

• 10+ years of experience in senior integrated marketing leadership roles with a proven track record of developing and executing strategic campaigns.
• Strong experience in leading cross-functional collaboration and managing relationships with external agencies.
• Expertise in data-driven marketing, including performance measurement, ROI analysis, and optimization strategies.
• Proven success in multi-functional leadership, with the ability to lead diverse groups and ensure strategic alignment.
• Experience managing multi-functional teams and driving performance against business objectives.
• Bachelor's degree in Business Administration, Marketing, Communications, or a related field.
• Ability to develop and execute integrated marketing strategies and manage external agency relationships.
• Excellent communication skills and ability to influence stakeholders across the business.

Nice to Have

• MBA or other advanced degree is highly preferred.
• Experience in purpose-driven organizations or brands focused on health and nutrition.

Qualifications

• Bachelor's degree in Business Administration, Marketing, Communications, or a related field.
• MBA or other advanced degree is highly preferred.

Benefits & Perks

• Competitive pay scale of $175,000 to $215,000, considering experience, education, and location.
• Hybrid work environment with flexibility to work from home and in-office three times per week.
• Equal employment opportunity for all qualified applicants, including veterans and individuals with disabilities.