Director, Marketing CRM

The Hertz Corporation

Estero, FL

Full Time

Director

145k+

about 1 month ago

Job Description

About the Role

The Director of CRM is responsible for leading the CRM strategy across the Hertz, Dollar, and Thrifty brands, partnering cross-functionally to deliver personalized, data-driven customer experiences. This role drives business growth by optimizing engagement, retention, and loyalty through CRM channels, including email, SMS, and app-based communications. The role involves leading the strategic vision and execution of CRM operations and optimization initiatives across digital platforms and CRM channels, with a focus on data-informed strategies and cross-functional collaboration. The position is based out of Estero, FL or Atlanta, GA, with a starting salary of $145,000.

Key Responsibilities

Lead CRM strategy, testing and initiatives to drive incremental revenue.
Manage agency integration and personalization efforts, acting as central director for global operation.
Partner with cross functional teams (i.e., Marketing, Finance, IT, Digital, Creative Services and Customer Experience) to align integration of objectives and ensure marketing strategies and promotions are optimized.
Develop strategies for the CRM to execute against business goals and drive performance to the website.
Lead strategy to test messaging and content across customer loyalty, acquisition, retention, personalization and promotion.
Design, launch, and optimize multi-channel CRM campaigns (email, SMS, push, etc.).
Use A/B testing and performance metrics to refine messaging and timing.
Manage CRM tools and platforms (e.g., Salesforce, Movable Ink, Wunderkind, etc.).
Ensure consistency of brand identity across all communications.
Build and improve day-to-day processes and systems to drive global synergy across teams.
Monitor and report on key CRM metrics (open rates, CTR, conversion, etc.) to inform strategy.
Oversee CRM platform performance, integrations, and enhancements.
Ensure tools and systems support automation, scalability, and compliance (e.g., GDPR, CAN-SPAM).
Develop and implement CRM roadmaps aligned with business goals.
Ensure timely and effective execution of campaigns across all CRM channels (email, SMS, push, etc.).
Improve retention and reduce churn through targeted lifecycle strategies.

Requirements

8-10 years' experience in digital marketing.
Undergraduate degree in marketing, business, communications, or related/relevant field.
Expert proficiency in lifecycle marketing.
Ability to collaborate with internal and external stakeholders across multiple functions and locations.
Ability to influence and motivate teams.
Flexible and adaptable; ability to work effectively in ambiguous situations.
Excellent verbal and written communication skills.
Results driven, with decision-making and problem-solving abilities.
Strong organizational, time management, delegation, and prioritization skills.
Courageous leadership and accountability.