Director, Marketing GenAI Content Strategy and Advancement Lead

About the Role

Key Responsibilities

• Collaborate with brand marketing to identify opportunities to optimize impact and improve efficiency across content creation and approval.
• Stay at the forefront of content innovation and genAI for content landscape, identifying new innovations and sharing actionable insights with internal teams.
• Identify and implement content product tool enhancements in partnership with functional partners to meet evolving marketing needs.
• Define business needs, prioritize features, and partner with Product Owners to shape roadmaps and support the development of impactful tools and capabilities.
• Review and validate products to ensure alignment with strategic objectives and readiness for activation.
• Develop robust launch plans, playbooks, and support plans to guide successful product launches.
• Drive adoption of content products via training, coaching, and broader upskilling initiatives.
• Collaborate cross-functionally to ensure seamless integration of content strategies into workflows across marketing functions, external agencies, and channels.
• Lead process and product improvements to drive adoption and scale, partnering with executive leaders on change management and training strategies.
• Set and track KPIs to measure content efficiencies and effectiveness, using insights to optimize.
• Continuously explore and assess emerging GenAI use cases to drive business impact, collaborating with marketing and technical teams.
• Engage governance bodies to ensure responsible AI use across marketing initiatives.
• Mobilize and lead cross-functional teams across the CMG network, leveraging domain expertise and content priorities.
• Operate autonomously with a bias toward action, aligned with enterprise marketing objectives and content goals.

Requirements

• Bachelor's degree
• Minimum 8 years of work experience, including at least 6 years in commercial roles such as sales, marketing, market access, or customer insights, with 2 years in marketing.
• Experience owning tactics or pieces of marketing strategies and managing content development from strategy through execution.
• Ability to articulate business problems, identify solutions, and lead content initiatives.
• Strong understanding of digital marketing and GenAI trends, technologies, and best practices.
• Experience with GenAI-enabled Content Creation processes.
• Proven ability to analyze performance metrics and make data-driven decisions.
• Excellent organizational, communication, and interpersonal skills.
• Ability to influence technical and business leaders and facilitate cross-functional collaboration.
• Deep understanding of pharma-specific content creation processes across digital and print channels.
• Familiarity with regulatory requirements for digital content in the pharmaceutical industry.
• Strong project planning, budgeting, and oversight skills.
• Ability to operate in an ambiguous, transformational environment with an enterprise mindset.

Nice to Have

• MBA or other related graduate-level degree
• Experience in the managed care, pharmaceutical, or biotech industry
• Experience creating marketing strategies that strengthen market positioning and drive high-value outcomes
• Experience leading large-scale content initiatives and cross-functional teams
• Expertise in digital marketing and GenAI technologies
• Familiarity with regulatory digital content requirements in pharma

Qualifications

• Bachelor's degree
• 8+ years of relevant work experience, including at least 6 years in marketing or related fields

Benefits & Perks

• Discretionary annual bonus based on performance
• Comprehensive benefits package (details provided via link)