Director, Marketing GenAI Content Strategy and Advancement Lead

About the Role

Key Responsibilities

• Collaborate with brand marketing to identify opportunities to optimize impact and improve efficiency across content creation and approval.
• Stay at the forefront of content innovation and GenAI for content landscape, identifying new innovations and sharing actionable insights with internal teams.
• Identify and implement content product tool enhancements in partnership with functional partners to meet evolving marketing needs.
• Define business needs, prioritize features, and partner with Product Owners to shape roadmaps and support the development of impactful tools and capabilities.
• Review and validate products to ensure alignment with strategic objectives and readiness for activation.
• Develop robust launch plans, playbooks, and support plans to guide successful product launches.
• Drive adoption of content products through training, coaching, and engagement of activation champions, as well as broader upskilling initiatives.
• Collaborate cross-functionally to ensure seamless integration of content strategies into workflows across marketing functions, external agencies, and channels.
• Lead process and product improvements to drive adoption and scale, partnering with executive leaders on change management and training strategies.
• Set and track KPIs to measure content efficiencies and effectiveness, using insights to optimize processes.
• Continuously explore and assess emerging GenAI use cases for content to drive business impact, collaborating with technical teams.
• Engage governance bodies to ensure responsible AI use across marketing initiatives.
• Mobilize and lead cross-functional teams across the CMG network, leveraging domain expertise and content priorities.
• Operate autonomously with a bias toward action, aligned with enterprise marketing objectives and content goals.

Requirements

• Bachelor's degree
• Minimum of 8 years of work experience, including at least 6 years in sales, marketing, market access, or customer insights, with two years in marketing.
• Experience with owning tactics or pieces of content development, from strategy through execution.
• Ability to articulate business problems, identify solutions, and manage content initiatives.
• Strong understanding of digital marketing and GenAI trends, technologies, and best practices.
• Experience in creating marketing strategies, plans, and tactics that strengthen market positioning and drive high-value outcomes.
• Proven leadership in managing cross-functional teams and large-scale content initiatives.
• Deep knowledge of pharma-specific content creation processes across digital and print channels.
• Familiarity with regulatory requirements for digital content in the pharmaceutical industry.
• Strong organizational, communication, and attention to detail skills.
• Ability to think with an enterprise mindset and adapt in a transformational environment.
• Strong business acumen, presentation skills, and project management capabilities.

Nice to Have

• MBA or other related graduate-level degree
• Experience in the managed care, pharmaceutical, or biotech industry
• Experience creating marketing strategies that have strengthened market positioning and financial results
• Expertise with GenAI-enabled Content Creation processes
• Ability to analyze performance metrics and make data-driven decisions
• Experience influencing technical and business leaders
• Deep understanding of pharma content creation processes across multiple channels

Qualifications

• Bachelor's degree
• 8+ years of relevant work experience, including 6+ years in marketing or related fields
• Experience with content development and digital marketing in regulated industries

Benefits & Perks

• Expected salary range of $187,100 - $347,500 based on experience and location
• Discretionary annual bonus based on individual and company performance
• Comprehensive benefits package (details available via provided link)