Director, Marketing Insights & Performance

About the Role

Key Responsibilities

• Lead research initiatives such as surveys, focus groups, segmentation, personas, and brand health tracking to gather customer and market insights.
• Monitor competitive dynamics and market trends to identify risks and opportunities.
• Translate insights into campaign strategy, product positioning, and brand development.
• Own the annual marketing planning process, aligning objectives, strategies, calendars, and budgets across stakeholders.
• Lead forecasting and pacing processes, including vendor co-op fund tracking, scenario modeling, and budget variance analysis.
• Partner with finance to ensure strategic resource allocation and accountability.
• Oversee development and maintenance of performance dashboards (CPA, ROAS, LTV, channel/funnel effectiveness).
• Manage marketing mix models, attribution frameworks, and experimentation pipelines to measure incrementality and ROI.
• Conduct spend analysis to inform investment decisions and promotional strategies.
• Champion marketing technology and CRM integration to improve campaign effectiveness and measurement.
• Build dashboards, testing pipelines, and analytics tools for real-time decision-making.
• Lead post-mortem analysis for campaigns and embed insights into future activations.
• Collaborate with Marketing Operations and Analytics COE to improve processes, governance, and data literacy.
• Manage and mentor direct reports, fostering expertise in analytics, research, and insight translation.
• Act as the primary marketing data storyteller, shaping executive presentations and strategic updates.
• Build strong partnerships with data engineering, creative, operations, and finance teams to ensure aligned strategies and measurement frameworks.

Requirements

• 10+ years of progressive experience in marketing analytics, insights, or strategy, preferably in retail, consumer goods, or subscription-based industries.
• Proven expertise in customer insights, forecasting, attribution, and marketing performance optimization.
• Strong financial acumen, with experience in budgeting, pacing, and vendor co-op fund management.
• Strong people leadership capabilities, with a track record of developing high-performing teams.
• Bachelor's degree in Marketing, Business, or Analytics; MBA preferred.
• Skilled in BI dashboards, CRM platforms, marketing mix/attribution modeling, and testing methodologies.
• Excellent communication and presentation skills, able to influence senior leadership with clarity.

Nice to Have

• MBA or advanced degree in related field.

Qualifications

• Bachelor's degree in Marketing, Business, or Analytics.
• 10+ years of experience in marketing analytics, insights, or strategy.

Benefits & Perks

• Paid time off, including vacation days, sick days, and holidays.
• Medical, dental, and vision insurance.
• 401(k) plan with contribution matching.
• Outstanding career training, competitive performance incentives, and advancement opportunities.