Director Marketing Operations

About the Role

Key Responsibilities

• Develop and lead the long-term marketing operations strategy in alignment with organizational goals, marketing transformation priorities, and enterprise growth initiatives.
• Partner with the Chief Marketing Officer and senior leaders to translate strategic objectives into actionable operational plans, systems, and KPIs.
• Drive cross-functional planning processes to align intake, prioritization, and capacity planning with key business initiatives.
• Lead the design, implementation, and continuous improvement of scalable creative and production workflows, ensuring operational efficiency and accountability across internal teams and external vendors.
• Establish and monitor performance metrics, dashboards, and reporting systems to assess effectiveness, surface insights, and inform strategic decision-making.
• Own the marketing tech stack strategy—evaluating, implementing, and optimizing tools that support campaign management, content operations, digital asset management, and automation.
• Partner with IT and business intelligence teams to ensure seamless integration of systems, tools, and data flow across platforms.
• Oversee enterprise-wide resource allocation, including internal team assignments and vendor utilization, to optimize capacity and balance workload.
• Manage multimillion-dollar budgets, ensuring fiscal accountability and investment alignment with departmental goals.
• Serve as a connector and operational strategist across marketing, communications, digital, clinical, and administrative teams to ensure cohesive and consistent execution of brand initiatives.
• Represent Marketing Operations on enterprise-level steering committees, special projects, and governance bodies.
• Lead and inspire a team of marketing operations professionals, including specialists in brand activation, intake and asset management, and content production.
• Foster a culture of trust, accountability, and continuous learning, developing talent and encouraging innovation at all levels.
• Conduct regular coaching, performance evaluations, and development planning to build a high-performing, engaged team.
• Drive operational culture within the Marketing organization—championing collaboration, agility, and excellence in service delivery.

Requirements

• B.S./B.A. in Marketing, Communications, Business, or related field.
• 12 years of progressive experience in marketing operations, creative operations, or project/program management within a large, matrixed organization or agency.
• Proven success in a director-level role leading enterprise-wide marketing operations strategy, team leadership, and complex resource planning.
• Deep understanding of creative development workflows, campaign execution processes, and integrated marketing delivery across multiple channels.
• Strong experience managing cross-functional teams, budgets, and vendor relationships.
• Demonstrated ability to influence senior executives and collaborate across diverse stakeholder groups.
• Expertise in marketing technology platforms such as Adobe Workfront, DAMs, CRM tools, and marketing automation systems.
• Highly skilled in performance measurement, data visualization, and strategic reporting.

Nice to Have

• M.A./M.S. in Business Administration, Marketing, or Organizational Leadership.

Qualifications

• Educational background as specified in requirements (B.S./B.A. or higher).

Benefits & Perks

• Medical, dental, vision plans
• Life insurance
• Short-term and long-term disability insurance
• Paid time off and Sick and Safe Time
• Tuition reimbursement
• Retirement plans
• Early access to earned wages
• Additional benefits as detailed at https://www.fairview.org/careers/benefits/noncontract