Sr. Marketing Campaign & Ops Manager

About the Role

Key Responsibilities

• Serve as Marketing's subject matter expert on marketing platforms, AI/ML-driven tools, and execution best practices.
• Collaborate with product managers, client engagement, and various stakeholders to define marketing execution, marketing components, digital execution and ensure alignment.
• Develop and implement ‘always on', performance marketing campaigns and product/solution launches designed to meet business and marketing goals for upsell and acquisition.
• Identify opportunities to deploy AI agents or co-pilot tools for campaign orchestration, personalization, and optimization across channels.
• Maintain program and campaign schedules, calendars, budgets, as appropriate and report regularly on progress and goal achievement.
• Build and launch marketing campaigns across email, paid media, social, web, and events — on time and with precision.
• Own the tactical execution of campaign workflows in platforms like HubSpot, Marketo, Salesforce, etc.
• Manage campaign calendars, briefs, assets, segmentation, testing, QA, and deployment.
• Ensure brand consistency, accuracy, and technical quality across all outbound marketing efforts.
• Integrate AI-driven personalization models, language generation tools, and content recommendation engines to improve user experience and engagement.
• Set up, test, and maintain email nurtures, automation flows, lead scoring, and CRM integrations.
• Execute campaign tagging, tracking (UTMs, pixels), and list management.
• Support lead management processes from acquisition to handoff to sales, ensuring speed-to-lead and alignment with SLAs.
• Keep the marketing tech stack clean, efficient, and execution-ready.
• Evaluate and implement agentic AI systems to automate routine tasks and optimize decision-making workflows.
• Monitor daily campaign performance and surface insights to quickly iterate and improve results.
• Own reporting dashboards and help stakeholders understand what's working (and what's not).
• Support pipeline reporting, attribution tracking, and post-campaign analysis.
• Use AI-powered analytics platforms to detect performance anomalies, surface insights, and forecast outcomes.

Requirements

• Proven ability to build, launch, and manage multiple campaigns simultaneously.
• Bachelor's degree in Computer Science, Software Engineering, Marketing, Digital Media, Communications, or related field.
• 5+ years of experience in digital marketing, marketing operations and campaign management.
• Strong knowledge of marketing automation platforms (e.g., HubSpot, Marketo, Marketing Cloud) and CRM tools (e.g., Salesforce, Microsoft Dynamics).
• Experience working with or deploying AI marketing platforms (e.g., Agentforce, Qualified, Jasper, Writer, Copy.ai or predictive lead scoring tools).
• Highly organized, detail-orientated, and deadline-driven.
• Excellent project management and communication skills.
• Data-driven mindset with the ability to analyze metrics and translate them into action.
• Experience in global and regional/localized marketing (UK, EMEA, APAC).
• Working knowledge of marketing metrics and performance analytics.
• A roll-up-your-sleeves mentality with a bias toward action and ownership.
• Experience in B2B SaaS or ecommerce environments.
• Familiarity with project management tools (Asana, Tello, SharePoint, Monday.com).
• Understanding of UTM parameters and campaign traceability / attribution tracking.
• Certification in Google Ads, HubSpot, Marketing Cloud or similar platforms.
• Familiarity with agentic AI or autonomous marketing agents for workflow automation, generative content creation or intelligent campaign orchestration.

Nice to Have

• Experience in deploying AI marketing platforms.
• Knowledge of generative content creation tools.
• Experience with autonomous marketing agents.

Benefits & Perks

• Professional development opportunities.
• Work environment that values people, teamwork, integrity, and client service.