Director, Marketing - Pet Therapeutics

About the Role

Key Responsibilities

• Manage and direct the development of brand objectives and strategic plans.
• Oversee development of tactical plans such as sales/promotional tools, conventions/symposia, PR/media, web strategy, and market research to ensure attainment of annual goals.
• Represent and lead the development and implementation of brand positioning, messaging, and brand personality along with technical strategies with internal and external stakeholders.
• Coordinate the development of scientific data in support of the brand while ensuring strategic direction is communicated and executed by external agencies.
• Forecast and monitor Gross and Net Sales for the brands to ensure contributions align with corporate expectations.
• Meet financial targets for the brands including net sales, discounts, and market share.
• Review product and market performance, competitive intelligence, field force capacity, and market research to identify growth opportunities and hurdles.
• Communicate insights and recommendations to the team.
• Chair and lead cross-functional teams involving Marketing, Sales, Technical, Market Research, Regulatory, Global Marketing, and Legal.
• Ensure department is staffed with qualified personnel, administer salary and reward programs, and guide disciplinary actions.
• Develop actionable MAG plans, provide feedback, and conduct reviews.
• Identify performance challenges, create action plans, and monitor their effectiveness.
• Provide input to market research on study design and interpret findings to refine marketing strategies.
• Utilize CRM tools to drive marketing strategies and tactics to targeted customers and implement through the sales force.
• Develop and coordinate annual business plans and work with Key Opinion Leaders to validate and optimize brand strategies.
• Communicate strategic direction to internal partners to ensure alignment.
• Conduct all business in accordance with regulations and company policies, maintaining high ethical standards.
• Collaborate with Global Marketing counterparts.

Requirements

• Bachelor's degree from an accredited institution; DVM degree (veterinary diploma) and/or MBA preferred.
• Minimum eight (8) years of experience in the pharmaceutical industry, including four (4) years of US pharmaceutical marketing experience or relevant experience.
• Four (4) to six (6) years of leadership experience.
• Strong leadership, negotiation, and project management skills.
• Ability to monitor budget and resources effectively.
• Proven ability to achieve results in a highly matrixed organization.
• Excellent analytical, communication, creativity, and organizational skills.
• Proficiency in MS Office, Outlook, and database applications.
• Ability to travel, including overnight travel.
• Legally authorized to work in the United States without restriction.
• Willingness to take a drug test and post-offer physical if required.
• Must be 18 years of age or older.

Nice to Have

• DVM degree (veterinary diploma) and/or MBA from an accredited institution.

Qualifications

• Bachelor's degree from an accredited institution.

Benefits & Perks

• Competitive compensation and benefit programs.