Director, Marketing Planning And Strategy

About the Role

Key Responsibilities

• Own seller marketing operations and creative production for the Marketplace Seller Events, Communication and Marketing team, including channel governance, resources and communication center of excellence.
• Create highly effective campaigns and tactics by working with marketing strategy leads, Lifecycle Marketing, Seller Education and business partners to inspire sellers to join Walmart Marketplace and adopt its tools and solutions.
• Define success metrics linked to business objectives, track performance, and ensure continuous improvement.
• Evolve marketing production and traffic management by establishing SOPs, prioritization frameworks and process flows, applying AI and emerging technologies to optimize daily operations, enable self-serve solutions, and develop stakeholder engagement and planning cycles.
• Counsel senior leadership and business partners to optimize marketing communications effectiveness and operational efficiency.
• Lead and develop a team, helping them prioritize, collaborate with stakeholders, execute effectively, and achieve collective success.

Requirements

• 5+ years of experience leading marketing operations in fast-paced cross-functional and cross-channel environments.
• Data-driven approach to decision making, optimization, and successful implementation of marketing analytics programs.
• Deep expertise in building successful structures for marketing operations that drive stakeholder buy-in, strong creative, and flawless execution.
• Entrepreneurial mindset and record of evolving functions or establishing new capabilities.
• Strong leadership and partner relationship management skills.
• Bachelor's degree in Business, Marketing, Communications, or related field and 4 years' experience in marketing or related field OR 7 years' experience in marketing or related field.
• 1 year's supervisory experience or experience leading cross-functional projects.

Nice to Have

• Leading cross-functional projects
• Marketing experience
• Supervisory experience
• Master's degree in Business Administration

Qualifications

• Bachelor's degree in Business, Marketing, Communications, or related field
• 4+ years' experience in marketing or related field, or 7+ years' experience in marketing
• 1 year's supervisory or cross-functional project leadership experience

Benefits & Perks

• Competitive pay with performance-based bonus awards
• Health benefits including medical, vision, and dental coverage
• Financial benefits such as 401(k), stock purchase, and company-paid life insurance
• Paid time off including PTO, sick leave, parental leave, family care leave, bereavement, jury duty, and voting
• Other benefits including short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement
• Walmart-paid education benefit program (Live Better U)