Director, Marketing - Products

Direct Supply

Milwaukee, WI

Full Time

Director

160k-203k

21 days ago

Job Description

About the Role

Direct Supply is building the future of healthcare technology with industry-leading products, solutions, and platforms to help improve the lives of millions of seniors and those who care for them. In the Director, Marketing - Products position, you'll lead the go-to-market strategy, programs, and campaigns for Direct Supply's Equipment and Furnishings portfolio. You'll drive growth across multiple markets by combining customer insights, digital marketing expertise, and cross-functional leadership to deliver compelling, segment-specific solutions. As the senior Marketing representative for these offerings, you'll influence company strategy, shape investments, and guide a high-performing team. You'll help redefine how Direct Supply delivers value to healthcare providers through modern tools, continuous experimentation, and tech-enabled capital equipment and furnishings solutions.

Key Responsibilities

Lead and execute go-to-market (GTM) strategies that deliver measurable improvements in pipeline velocity, conversion rates, and ROI across Senior Living, Acute, and Home Care verticals.
Define compelling customer value propositions, market messaging, and campaign frameworks that align with brand and commercial objectives.
Leverage marketing analytics, lead VOC and market research efforts, and utilize AI-powered tools to identify unmet needs, address performance gaps, and uncover growth opportunities.
Own and evolve Direct Supply's marketing presence across digital platforms, including store.directsupply.com, DirectSupply.com, email campaigns, and ecommerce journeys.
Ensure digital experiences align with campaign strategies for both Direct Supply-branded and national-branded offerings.
Represent Marketing on cross-functional senior leadership teams, influencing investment decisions, customer experience initiatives, and GTM priorities.
Partner with creative, marcom, sales strategy, and product teams to coordinate high-impact marketing deliverables.
Lead, mentor, and develop a small team of marketers, fostering career growth and encouraging ownership, experimentation, and continuous learning.
Identify, test, and scale innovative marketing initiatives, product launches, and partner programs.
Drive marketing transformation through experimentation, channel innovation, and modern campaign design.

Requirements

Bachelor's degree in Marketing, Business, Communications, or related field.
10+ years of B2B marketing experience, including 5+ years leading teams.
Demonstrated success in driving marketing strategy, digital campaigns, and GTM alignment in cross-functional environments.
Proficient in marketing analytics, campaign measurement, and customer segmentation.
Strong financial/business acumen and the ability to translate strategy into results.
Experience in healthcare, senior living, or tech-enabled products is strongly preferred.
Demonstrated fluency in full-funnel demand generation using AI tools such as predictive analytics, customer segmentation engines, content generation tools, and lead scoring models.