Director, Marketing Research (HYBRID - Richmond, VA)

Atlantic Union Bank

Glen Allen, VA

Full Time

Director

4 days ago

Job Description

About the Role

This position is responsible for conceptualizing, developing, and implementing internal and/or external marketing research initiatives to support measurement and reporting of brand perception, customer satisfaction, advertising assets, teammate satisfaction, product trends, and strategic recommendations. The role involves managing external vendors, supporting key management and operational strategies, and serving as an internal consultant on research initiatives. The position reports to the Chief Marketing Officer and requires a strong background in marketing research within the financial services industry.

Key Responsibilities

Development, implementation, analysis, and communication of all quantitative and qualitative research studies related to measurement of AUB/competitor Brand Perception among key constituencies.
Development and implementation of effective research strategies to measure customer satisfaction and identify pain points at all phases of the customer life cycle.
Working with Human Resources to implement and manage ongoing Teammate Listening strategies.
Management of external vendors, platforms, dashboards, and budgets necessary to support internal and external research objectives.
Identification and socialization of external publications, organizations, blogs, webinars, and other sources to communicate strategic information.
Serving as an internal consultant on primary and secondary research-related initiatives within the company.

Requirements

Bachelor's degree required, preferably in Marketing or a business-related field; Master's degree preferred.
10+ years' experience as a quantitative or qualitative research analyst or manager, involving designing and administering research studies among consumers, business professionals, and other target audiences.
Experience maximizing the production of relevant insights within budgetary guidelines.
Experience with integration of traditional research methods with emerging technologies such as predictive analytics, conversational AI, or real-time feedback tools.
Experience developing and managing primary marketing research, including moderating focus groups, analyzing data, and summarizing results.
Procuring and managing complex vendor relationships for research studies.
Experience with AI-driven analytics, natural language processing (NLP), machine learning, and predictive modeling.
Proficiency with data visualization and analytics platforms (e.g., Tableau, Power BI, SPSS, Python).
Public speaking skills and experience presenting findings to diverse audiences.
Project management skills to define, implement, and manage complex projects from inception to completion.
Ability to multi-task, adapt to change, and work independently or in a team environment.
Excellent communication and writing skills, proficiency with SPSS, Microsoft Word, Excel, PowerPoint, and online survey platforms (e.g., Alchemer, Qualtrics, Survey Monkey).

Nice to Have

Experience with online survey programming platforms.
Experience recruiting and managing research professionals.

Qualifications

Bachelor's degree in Marketing or a related field; Master's degree preferred.
10+ years of research experience in marketing or related fields.

Benefits & Perks

Salary will be based on education, work experience, certifications, etc.
Participation in incentive compensation plans or discretionary profit sharing bonus programs.
Comprehensive benefits package available at https://www.atlanticunionbank.com/about/careers/benefits.