Director, Marketing Strategy & Planning Global Demand Generation

About the Role

Key Responsibilities

• Lead and own the global annual and quarterly Marketing planning process for Demand Generation Marketing, driving collaboration across the Global Demand Generation leadership team and with key stakeholders in Sales, GTM Strategy & Planning, and Finance.
• Direct the strategic prioritization of marketing investments, facilitating alignment among budget owners on critical trade-off decisions and establishing an investment framework to assess business outcomes and guide resource allocation.
• Oversee and elevate the global Quarterly Business Review (QBR) process for Demand Generation Marketing, synthesizing performance insights and presenting strategic recommendations to senior leadership.
• Drive a culture of data-driven decision-making by delivering analytical insights on marketing performance to stakeholders across Marketing, Sales, and GTM Strategy & Planning, and proactively identify strategic opportunities.
• Serve as a trusted strategic advisor to senior leaders, providing counsel on strategic direction, operational improvements, and initiatives to enhance effectiveness and efficiency.
• Lead and champion complex, cross-functional, global strategic initiatives from inception through execution, ensuring organizational alignment on goals, timelines, and resources.
• Build, mentor, and develop a high-performing global team of marketing strategy and planning professionals, fostering a culture of collaboration, innovation, and continuous improvement.
• Collaborate with Marketing Analytics leadership to develop robust reporting capabilities that meet the evolving strategic needs of the global marketing organization.

Requirements

• 10+ years of progressive experience in Marketing Strategy & Planning, Strategic Analytics, or similar leadership roles within a high-growth B2B SaaS company, with demonstrated influence on senior leadership and strategic planning cycles.
• 8+ years of proven experience managing and optimizing large-scale global marketing budgets and resource allocation, with a strong understanding of financial planning principles and ROI analysis.
• Deep understanding of SaaS business drivers and marketing strategy, including pipeline and revenue analytics, full-funnel metrics, and marketing technology foundations.
• Extensive experience developing and executing holistic global marketing strategies that have contributed to significant business growth in complex, international environments.
• Exceptional strategic, analytical, and structured thinking skills, with the ability to develop clear frameworks and data-backed solutions.
• Proven ability to collaborate effectively with senior leaders and cross-functional teams across distributed organizations, building strong relationships and achieving alignment.
• Outstanding communication and presentation skills, capable of articulating complex concepts clearly and persuasively to executive audiences.
• Experience in building and leading high-performing teams in a results-oriented environment.
• BS/BA degree required; MBA or advanced degree preferred.

Nice to Have

• Experience in strategic planning within a SaaS or technology company.
• Familiarity with marketing automation, analytics tools, and GTM ecosystems.
• Experience working in a global, multi-cultural organization.

Qualifications

• BS/BA or equivalent educational background.
• MBA or advanced degree preferred.

Benefits & Perks

• Competitive annual base salary between $184,000 and $309,000 USD depending on location and experience.
• Equity, bonus, and comprehensive benefits including health, dental, and vision insurance.
• 401(k) plan, flexible spending accounts, paid leave including PTO and parental leave.
• Access to a dynamic work environment with flexible and mobile work options.
• Opportunities for social impact, talent development, and community building at Okta.