Director Marketing Strategy Development

AT&T

Dallas, TX

Full Time

Director

191k-287k

10 days ago

Job Description

About the Role

Join AT&T's Marketing & Growth Organization, the powerhouse generating enduring customer-driven growth, and become a pivotal part of the journey to redefine the future of marketing at AT&T. This role involves overseeing the design, development, and implementation of marketing strategies and programs to position products and services, drive customer engagement, and support sales growth. The position requires a deep understanding of marketing from end to end, experience in change management, and the ability to lead cross-functional teams in a dynamic environment.

Key Responsibilities

Develop and execute comprehensive marketing strategies to position products in the market, drive customer engagement, and support sales growth, including creating business cases, sensitivity analyses, scenario planning, and competitive response analyses.
Supervise market research activities to understand customer needs, market trends, and the competitive landscape, and utilize these insights to inform marketing strategies and product positioning.
Oversee the development and management of marketing collateral such as brochures, datasheets, case studies, whitepapers, and website content to support product launches and campaigns.
Design and implement go-to-market strategies for product launches, coordinating with cross-functional teams including product management, sales, and engineering.
Track and analyze marketing campaign and product launch performance using KPIs and metrics, prepare reports, and provide insights to optimize future efforts.
Lead teams of staff and coordinate with external partners, influencing hiring, firing, disciplinary actions, promotions, and pay decisions.

Requirements

Bachelor's degree (BS/BA); MBA with Marketing, Strategy, or similar major preferred.
10+ years of related experience in marketing or strategy roles.
Proven track record in developing and executing marketing strategies and managing cross-functional teams.
Experience in market research, competitive analysis, and go-to-market planning.
Strong leadership skills and ability to influence decision-making at various levels.
Excellent communication and strategic thinking skills.

Nice to Have

Experience in change management programs and communications.
Experience working within a large telecommunications or technology organization.

Qualifications

Bachelor's degree (BS/BA); MBA with Marketing, Strategy, or similar major preferred.
10+ years of related experience.

Benefits & Perks

Medical/Dental/Vision coverage
401(k) plan
Tuition reimbursement program
Paid Time Off and Holidays (at least 23 days of vacation and 9 holidays annually)
Paid Parental Leave
Paid Caregiver Leave
Additional sick leave beyond legal requirements
Adoption Reimbursement
Disability Benefits (short and long term)
Life and Accidental Death Insurance
Supplemental benefit programs including critical illness, accident, hospital indemnity, and group legal
Employee Assistance Programs (EAP)
Extensive employee wellness programs
Employee discounts on AT&T products and services

Working at AT&T

A career with AT&T offers big rewards, a focus on transformation, and a collaborative environment surrounded by industry leaders. Employees are empowered to make a difference through company-sponsored initiatives, networking through employee groups, and contributing to impactful work that affects millions. The organization values innovation, diversity, and making a positive impact in the lives of customers and employees alike.

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