Director, Marketing Strategy - Immunology

About the Role

Key Responsibilities

• Collaborate with the Marketing Strategy Lead and stakeholders to create unified marketing strategies, brand platforms, and campaigns based on customer insights and data analysis.
• Develop engaging content and concepts for personalized experiences.
• Foster a high performing team that interfaces effectively across key functions to achieve brand platform strategies and objectives.
• Define and deliver the brand platform integrated plan to meet strategic goals, including resourcing and budget management.
• Drive excellence in developing assets to enable adaptation across the end-to-end experience, partnering with the Customer Experience Planning team.
• Drive best-in-class digital marketing strategies that align with goals, maximize business results, and ensure digital plans are implemented and optimized.
• Collaborate with Product Strategy and Global / IMI teams on integrated strategy, plan, and assets as appropriate.

Requirements

• Bachelor's degree in a related field; Master of Science and/or MBA preferred.
• Minimum of 7 years in commercial marketing with experience in high-performing brands within the US.
• At least 5 years of experience leveraging data, analytics, and customer insights to drive personalization at scale.
• Demonstrated ability to build strong business relationships with stakeholders and work effectively on a team.
• Transformational leadership experience with strategic skills to transform business engagement.
• Strong understanding of AI and Interactive Experiences.
• Ability to develop and deliver resources, programs, and tactics on time, within scope and budget, with strong financial acumen.
• Skilled at navigating complex platforms and brands.
• Ability to translate market data signals into actionable strategies.

Nice to Have

• Multi-functional experience in consumer-packaged goods, pharmaceuticals, or healthcare.
• Launch experience in immunology, oncology, or neuroscience with an understanding of behavioral science.

Qualifications

• Educational background with a Bachelor's degree in a related field; advanced degrees preferred.

Benefits & Perks

• Salary range between $185,500 and $344,500 per year, determined based on skills and experience.
• Performance-based cash incentives and eligibility for annual equity awards.
• Comprehensive benefits including health, life, and disability insurance.
• 401(k) plan with company contribution and match.
• Generous time off including vacation, personal days, holidays, and other leaves.