Director, Marketing (Trade Shows & Marketing Communications)

About the Role

Key Responsibilities

• Oversee the development of integrated marketing plans, ensuring alignment with business goals, customer needs, and market trends.
• Lead the strategic planning and execution of large-scale trade shows and events to maximize brand visibility, customer engagement, and return on investment (ROI).
• Partner with executive leadership to identify growth opportunities and adapt marketing strategies to meet evolving market dynamics.
• Monitor industry trends, competitive landscape, and customer insights to inform decision-making and maintain Hologic's leadership position in the market.
• Build, mentor, and inspire a high-performing marketing team, fostering a culture of innovation, collaboration, and accountability.
• Provide ongoing coaching, development opportunities, and performance feedback to team members, ensuring their professional growth and engagement.
• Champion cross-functional collaboration with sales, product management, R&D, and other internal stakeholders to drive alignment and execution of marketing initiatives.
• Serve as a role model and advocate for Hologic's values, promoting diversity, equity, and inclusion within the team and organization.
• Oversee the development of compelling marketing communications strategies and campaigns, including digital, print, and multimedia channels.
• Drive the planning and execution of impactful trade shows, conferences, and events that effectively showcase Hologic's product portfolio and thought leadership.
• Ensure consistent and effective brand messaging across all marketing touchpoints, maintaining Hologic's reputation as a trusted leader in women's health.
• Establish metrics to measure the effectiveness and ROI of marketing campaigns, trade shows, and events, leveraging data to optimize future initiatives.
• Manage the marketing budget, ensuring resources are allocated effectively to support strategic priorities.
• Develop and maintain strong relationships with external partners, including agencies, vendors, and industry organizations.
• Ensure compliance with regulatory and industry standards in all marketing activities and communications.

Requirements

• 10+ years of progressive marketing leadership experience, with a strong preference for candidates with a background in the medical device industry or healthcare sector.
• Bachelor's degree in Marketing, Business Administration, or a related field is required; MBA or advanced degree is strongly preferred.
• Proven ability to lead and develop high-performing teams in a fast-paced, dynamic environment.
• Demonstrated success in developing and executing multi-year strategic marketing plans that drive business growth.
• Deep expertise in marketing communications, brand management, and trade show/event strategy.
• Strong understanding of the medical device industry, including regulatory considerations and customer needs.
• Exceptional written, verbal, and interpersonal communication skills, with the ability to influence and collaborate across all levels of the organization.
• Data-driven mindset with the ability to analyze metrics, draw insights, and make informed decisions.

Nice to Have

• Experience with regulatory considerations in marketing within the medical device or healthcare industry.
• Advanced degree such as an MBA.

Qualifications

• Bachelor's degree in Marketing, Business Administration, or a related field
• 10+ years of marketing leadership experience