Director, Media Relations

About the Role

Key Responsibilities

• Serve as a strategic business partner to senior executives and cross-functional teams to ensure communications initiatives align with company and business priorities.
• Develop proactive national and regional media plans as part of a broader communications strategy.
• Provide strategic counsel, guidance on messaging, timing, and appropriate forums for internal and external stakeholders.
• Manage communications around key milestones including data announcements, regulatory milestones, and product launches.
• Drive day-to-day media relations, including press outreach, responding to inquiries, and executing media campaigns to increase awareness of the early cancer detection portfolio.
• Lead the development of communications materials such as press releases, Q&As, fact sheets, videos, website content, and executive talking points.
• Serve as a media spokesperson and build relationships with key reporters.
• Prepare company spokespeople for media interviews and engagements, including training as needed.
• Collaborate with the digital/social media team to manage strategy, planning, and implementation of social media presence related to early detection.
• Manage agency partners, providing oversight and information to effectively implement programs.
• Monitor, measure, and report on media coverage effectiveness using data-driven insights to refine strategies.

Requirements

• Minimum of 10 years relevant experience, preferably at a PR agency or in-house at a healthcare, biotech, or diagnostic company.
• BA or BS degree, with a preference for degrees in communications, journalism, public relations, business, or relevant fields.
• Product launch experience is highly preferred.
• Experience developing and executing measurable, integrated external communications plans.
• Strong understanding of scientific concepts and ability to translate technical language into layman's terms.
• Excellent oral, written, and interpersonal communication skills.
• Ability to influence others and drive alignment across diverse cross-functional teams.
• Experience in creating and executing successful traditional and digital media strategies.
• Self-starter with the ability to navigate, problem-solve, and execute in a fast-paced environment while managing multiple assignments.

Nice to Have

• Relevant experience at a healthcare, biotech, or diagnostic company.
• Experience with product launches.
• Experience working with digital and social media strategies.

Qualifications

• BA or BS degree in a relevant field.

Benefits & Perks

• Hybrid work model with scheduled in-person and work-from-home days.
• Base salary range for Palo Alto or Redwood City, CA: $210,400 to $289,300, excluding benefits, bonus, commission, or equity.
• Flexible work environment promoting work-life balance.