Director, Media Strategy

About the Role

Key Responsibilities

• Oversee the end-to-end national consumer promotions (CP) planning process from strategy through activation for a Tier 1 CPG client with management of a small team.
• Identify shopper and CP media trends, including innovation in the space (i.e., metaverse, web3, social commerce, digital incentives, etc.) and incorporate this future forward thinking into strategy, planning, and thought leadership.
• Serve as an authority on communications planning with the ability to think creatively, bring ideas forward in brainstorms, and work with numbers to quantify impact and measurement of plans, investment strategies, and ensure flawless execution.
• Build relationships with clients; work seamlessly on a daily basis with clients throughout campaign development and implementation, resolving issues related to changes in direction, campaign goals, and budgets.
• Work effectively with internal and external strategic media partners and internal teams to develop integrated, cross-platform shopper media strategies and plans.
• Own the investment strategy, reporting, and measurement of all CP plans.
• Evaluate media opportunities on various criteria and demonstrate sound judgment in the allocation of clients’ shopper media investments.
• Negotiate with vendor partners to obtain media availability, advantageous rates, and added value; evaluate appropriate media opportunities for achieving client objectives.
• Act as a liaison between the media and account team to ensure project milestones, timelines, plan approvals, and deliverables are met.
• Monitor and track media spend, compare against client budget, and alert team and client of any discrepancies.

Requirements

• Bachelor's degree in advertising, marketing, related field or the equivalent combination of education and experience.
• 10-12+ years of media experience working in an agency setting.
• Excellent communication and presentation skills, with ability to communicate and present at senior corporate levels.
• Strong understanding of multiple media channels including shopper, digital, and traditional media.
• Ability to communicate clearly, thoroughly, succinctly, and in a timely manner both verbally and in writing.
• Keen attention to detail with strong mathematical skills and proficiency in Microsoft Office/Google applications such as Excel/Sheets and PowerPoint/Slides.
• Ability to build relationships across teams, vendors, and clients.
• Proactive approach with experience providing regular project timeline and budget updates.
• Ability to anticipate potential problems and communicate concerns and solutions.
• Develop an understanding of new/emerging media developments and share insights internally.
• Ability to review results and performance of paid media campaigns based on success indicators, determine effectiveness, and report back to clients.

Nice to Have

• Experience with emerging media developments such as metaverse, web3, social commerce, digital incentives.

Qualifications

• Educational background in advertising, marketing, or related field.
• Significant media experience (10-12+ years) in an agency setting.

Benefits & Perks

• Comprehensive group health plans.
• Paid maternity and paternity benefits for pregnancy, adoption, and surrogacy.
• Flexible paid time off.
• Confidential employee assistance program.
• Ongoing wellness support initiatives.
• Financial health advice and guidance.
• Tuition support and assistance.
• Flexible and supportive work environment and culture.