Director Medicaid Plan Marketing

About the Role

Key Responsibilities

• Responsible for coordinating and directing the efforts of the Medicaid growth and engagement initiatives.
• Ensuring marketing plans within the region meet state contractual requirements.
• Developing and implementing individual health plan Community Relations Strategy.
• Collaborating in creating robust value-added benefits to improve quality outcomes, including member selection and member engagement approach.
• Driving member retention and loyalty programs.
• Leading efforts to develop key partnerships that drive innovation and growth.
• Collaborating with all Elevance Health businesses in Texas to drive growth.
• Auditing website and relevant vendor relationships - providing oversight and performance management.
• Researching and evaluating competitive activity.
• Implementing effective tracking mechanisms for tracking daily, weekly, monthly, and yearly activities and productivity.
• Developing and conducting staff training methods.
• Making recommendations to appropriate functions to achieve product modifications or improvements derived from market research, technical service work, or marketing feedback.
• Developing and recommending department operating budgets.
• Securing approval of objectives, policies, and programs for corporate marketing activities, and evaluating and reporting results.
• Partnering with brand management to identify appropriate media opportunities.
• Preparing presentations regarding marketing and outreach programs for senior management groups.
• Hires, trains, coaches, counsels, and evaluates the performance of direct reports.

Requirements

• Requires a BA/BS degree and a minimum of 8 years of related experience including prior leadership experience.
• Or any combination of education and experience which would provide an equivalent background.
• Experience in working with the Texas Medicaid population, including STAR, CHIP, STAR+PLUS, STAR Kids, ACA, and D-SNP (preferred).
• Managed Care Health Plan experience (preferred).
• Excellent communication skills (written and verbal) and interpersonal skills (preferred).
• Project management certification (preferred).
• Strong PC skills (Word, Excel, PowerPoint, Outlook) (preferred).

Nice to Have

• Master's degree.
• Experience in working with the Texas Medicaid population, including but not limited to STAR, CHIP, STAR+PLUS, STAR Kids, ACA, and D-SNP.
• Managed Care Health Plan experience.
• Excellent communication skills (written and verbal) and interpersonal skills.
• Project management certification.
• Strong PC skills (Word, Excel, PowerPoint, Outlook).

Qualifications

• BA/BS degree with at least 8 years of related experience including leadership.
• Preferred Master's degree.
• Experience with Texas Medicaid programs such as STAR, CHIP, STAR+PLUS, STAR Kids, ACA, and D-SNP.
• Managed Care Health Plan experience preferred.

Benefits & Perks

• Market-competitive total rewards including merit increases, paid holidays, Paid Time Off, and incentive bonus programs.
• Medical, dental, vision, short and long term disability benefits.
• 401(k) + match, stock purchase plan, life insurance, wellness programs, and financial education resources.