Director - Men's Brand Marketing

About the Role

Key Responsibilities

• Develop and execute comprehensive brand marketing strategies for J.Crew men's division, aligning with overall company objectives and brand positioning
• Lead the evolution of the men's brand narrative, ensuring consistency across all customer touchpoints and marketing channels
• Drive brand differentiation in the competitive menswear landscape through innovative positioning and messaging
• Collaborate with cross-functional teams including merchandising, design, and creative to ensure brand cohesion
• Oversee end-to-end development and execution of integrated marketing campaigns across digital, traditional, and experiential channels
• Lead seasonal marketing calendar planning, ensuring campaigns align with product launches and business objectives
• Manage campaign budgets, timelines, and performance metrics to optimize ROI and brand impact
• Partner with creative agencies and internal teams to develop compelling visual and written content
• Develop customer acquisition and retention strategies specifically for the men's target demographic
• Leverage customer data and market insights to inform marketing strategies and campaign targeting
• Drive engagement across digital platforms including social media, email marketing, and e-commerce
• Lead customer experience initiatives that enhance brand loyalty and lifetime value
• Identify and execute strategic brand partnerships and collaborations that elevate the men's brand profile
• Work closely with PR and communications teams to secure media coverage and brand visibility
• Collaborate with retail and e-commerce teams to ensure marketing initiatives drive traffic and conversion
• Partner with international teams to adapt marketing strategies for global markets

Requirements

• 7+ years of brand marketing experience, with at least 3 years in a leadership role
• Proven track record in fashion, lifestyle, or consumer goods marketing, preferably in menswear
• Experience managing content and marketing budgets and delivering measurable business results
• Deep understanding of the menswear market, customer behaviors, and competitive landscape
• Expertise in digital marketing channels including social media, email, SEO/SEM, and influencer marketing
• Strong analytical skills with ability to interpret data and translate insights into actionable strategies
• Excellent project management skills with ability to manage multiple initiatives simultaneously
• Bachelor's degree in Marketing, Business, Communications, or related field
• Proven ability to lead and inspire cross-functional teams in a fast-paced environment
• Exceptional written and verbal communication skills with ability to present to senior leadership
• Strong creative vision with ability to translate brand strategy into compelling marketing executions
• Collaborative leadership style with ability to influence without direct authority

Nice to Have

• Previous experience with premium or heritage fashion brands
• Background in retail marketing with understanding of omnichannel customer journeys
• Experience with emerging marketing technologies and platforms
• International marketing experience
• Strong network within the fashion and lifestyle marketing community
• Experience with brand repositioning or turnaround situations

Qualifications

• Bachelor's degree in Marketing, Business, Communications, or related field
• 7+ years of brand marketing experience, with at least 3 years in a leadership role

Benefits & Perks

• Health & Well-being - medical, dental, prescription and vision insurance, family planning support, fitness discounts, medical travel
• Associate Discount across all of our brands (J.Crew, J.Crew Factory, Madewell)
• Summer Fridays - office closes at 1:00 PM every Friday during summer months
• Community Impact through philanthropic efforts and the J.Crew Cares Program
• Winter Break at the end of December for eligible full-time associates at the Home Office