Director of Advertising

About the Role

Key Responsibilities

• Define and evolve GC's ad monetization roadmap in close partnership with Product, Data, and Engineering, guiding what is built and how it aligns with revenue and user experience.
• Identify ad opportunities embedded in GC's live content and community behaviors, evaluate tradeoffs, validate concepts, and champion native formats that add value.
• Lead the development of GC-specific pitch materials and sales narratives in coordination with DMN Sales and Product Marketing, serving as the primary author of GC's advertising story.
• Join advertiser conversations, evangelize the GC value proposition, and partner with DMN Sales to support education and adoption, especially in non-endemic growth areas.
• Operate as the primary driver of GC advertising initiatives, aligning teams, managing handoffs, and resolving ambiguity across GC and DMN stakeholders.
• Surface and resolve operational blockers across product and sales workflows, serving as the go-to partner for account ownership clarity, internal communications, and workflow cohesion.

Requirements

• 7+ years of experience in digital advertising, monetization, or adtech, with exposure to both product and go-to-market workstreams.
• Proven track record of delivering advertising growth within consumer-facing platforms, ideally streaming, retail media, marketplaces, or social.
• Comfortable working across matrixed organizations, shared ownership, and joint accountability (e.g., media networks, partnerships, alliances).
• Confident communicator and partner to sales, product, and executive stakeholders.
• Highly execution-oriented, able to move fast, solve ambiguity, and iterate in real time.
• Skilled at translating technical complexity into clear, sellable value propositions.
• Experience in youth, family, sports content, or community platforms is preferred.
• Familiarity with the ad needs of non-endemic brands is preferred.

Nice to Have

• Experience in youth/family/sports content or community platforms.
• Familiarity with the ad needs of non-endemic brands.

Qualifications

• Experience in digital advertising, monetization, or adtech.
• Exposure to product and go-to-market workstreams.
• Proven success in advertising growth within consumer-facing platforms.

Benefits & Perks

• Work from our well-furnished, modern office in Manhattan, NY.
• Unlimited vacation policy.
• Paid volunteer opportunities.
• Technology stipend - $4,000 every 2 years.
• WFH stipend - $500 annually.
• Learning stipend - $500 annually.
• Monthly physical, mental, wellness & learning stipend through Holisticly.
• Monthly lifestyle stipend through Fringe.
• Full health benefits including medical, dental, vision, prescription, FSA, HRA, HSA, and coverage for family/dependents.
• Retirement savings options with immediate company match through Vanguard.
• Life insurance including basic, supplemental, and dependent life.
• Disability leave - short-term and long-term.
• Company paid parental leave - up to 20 weeks for birthing parents and 12 weeks for non-birthing parents.
• Family building benefits through Progyny.
• Teammate discount with DICK'S Sporting Goods and related brands.