Director of Advertising and Digital Marketing

Oklahoma State University

Stillwater, OK

Full Time

Director

about 1 month ago

Job Description

About the Role

The Director of Advertising & Digital Marketing at Oklahoma State University will lead and improve strategy development, organization, scheduling, internal communication, and execution of advertising and digital marketing efforts to grow OSU Athletics revenue streams. This includes managing digital advertising campaigns, assisting with website and app marketing, creating attribution codes, supporting fan relations and sales, collaborating with various departments, and developing strategies to enhance fan engagement, retention, and revenue. The role aims to contribute to the overall growth of OSU Athletics through innovative marketing initiatives and data-driven decision making.

Key Responsibilities

Lead and continuously improve strategy development, organization, scheduling, internal communication, and execution of advertising and digital marketing for OSU Athletics.
Develop and execute all digital advertising including email marketing & automation, SMS marketing, paid social, SEO/SEM, and programmatic advertising.
Assist in managing the OSU Athletics Ticket Website and ticketing/marketing aspects of the OSU app, with support from the web design team.
Create and place standardized attribution codes (codes, pixels, etc.) and adjust strategies to maximize impact.
Support Fan Relations & Sales with lead generation efforts.
Work closely with Digital Strategy, Creative Services, Fan Engagement & Marketing, POSSE, Fanalytics & Business Intelligence to develop strategies, monitor performance, and respond to market research.
Develop and implement yield strategies including pricing, packaging, policies, incentive programs, and schedules.
Design fan experience strategies including attendance and sales promotions, incentives, and competitions.
Measure performance based on sales, revenue growth, advertisement engagement, conversion, ROI, lead quality, and database growth.
Collaborate with multiple departments and external partners to promote OSU Athletics programs and initiatives.

Requirements

Bachelor's degree in Marketing, Advertising, or a related field (degree must be conferred on or before the start date).
At least three years of related experience in Marketing, Advertising, and/or Sales.
Proven ability to drive growth in sales through innovative, data-driven marketing strategies.
Highly organized, proactive, detail-oriented, and goal-driven.
Strong communication skills, including great writing, vocabulary, spelling, and grammar.
Understanding of digital marketing channels such as email, SMS, paid social media, SEO/SEM, and programmatic advertising.

Nice to Have

Master's degree in Business, Marketing, Communications, or a related field.
Three to five years of experience in NCAA Division I athletics digital marketing.
Experience with Eloqua Digital Marketing and email platforms.
Experience with Paciolan Ticketing Software and Adobe Photoshop and InDesign.

Qualifications

Bachelor's degree in Marketing, Advertising, or related field.

Benefits & Perks

Not explicitly specified in the description.

Working at Oklahoma State University

Oklahoma State University strives to provide a safe study, work, and living environment for its faculty, staff, volunteers, and students. The university is committed to equal opportunity employment, non-discrimination, and affirmative action policies, fostering an inclusive and diverse workplace.

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