Director of Brand & Creative Content Development

About the Role

Key Responsibilities

• Develop and drive a clear, differentiated brand narrative across channels and customer touchpoints.
• Lead and manage creative direction for all brand and marketing assets — including packaging, video, retail displays, digital ads, email, and social content.
• Collaborate with Product, Sales, and eCommerce teams to deliver effective go-to-market assets for new product launches.
• Oversee internal and external creative teams (graphic design, web, video, copywriting).
• Manage brand guidelines and ensure consistency in tone, design, and messaging.
• Partner with Manager of eCommerce and sales team to ensure brand integrity and conversion optimization across platforms.
• Ensure Uniden's brand is represented effectively at trade shows, online, and in retail environments.
• Track performance of creative assets and adjust approach based on engagement and conversion data.

Requirements

• 7+ years of experience in brand strategy, content development, or creative leadership.
• Strong portfolio of creative work across web, packaging, video, and digital.
• Proven ability to manage both strategic thinking and hands-on execution.
• Experience managing creative professionals and external agencies.
• Expertise in Adobe Creative Suite, content systems, and project management tools.
• Consumer product experience (consumer electronics preferred).
• Ability to commute to Flower Mound, TX 75022.

Nice to Have

• Experience in managing creative teams and external agencies.
• Experience with content systems and project management tools.
• Consumer electronics industry experience.

Qualifications

• 7 years of experience in brand strategy, content development, or creative leadership.
• Experience managing creative professionals and external agencies.

Benefits & Perks

• 401(k)
• 401(k) matching
• Dental insurance
• Employee assistance program
• Health insurance
• Life insurance
• Paid time off
• Retirement plan
• Vision insurance