Director of Brand Marketing

About the Role

Key Responsibilities

• Develop and implement a strategy aligned with brand awareness, consideration, and performance objectives, supporting business goals.
• Lead and coordinate team activities to ensure the quality, consistency, and effectiveness of produced content.
• Assist the VP Marketing in constructing and coordinating annual marketing and commercial plans for markets and the region.
• Participate in cross-functional projects aimed at improving creative productivity and operational efficiency.
• Identify and implement new opportunities and trends to enhance brand presence.
• Track and report on campaign performance, using data-driven insights to refine strategies and improve ROI.
• Rollout of brand campaigns across the US local market.
• Develop and implement comprehensive brand strategies to enhance brand awareness and market presence in the US.
• Lead the planning, execution, and optimization of brand campaigns across various channels, including digital, print, and social media.
• Collaborate with cross-functional teams to ensure cohesive brand messaging and alignment with business objectives.
• Oversee the deployment and animation of the brand platform 'Club Med L'Esprit Libre' and visual identity across markets.
• Coordinate marketing projects with stakeholders to ensure campaign coherence and effectiveness.
• Supervise content production and localization for North American markets, collaborating with internal departments and external agencies.
• Define editorial strategy and manage social media accounts for North American markets.
• Analyze social media campaign performance and recommend strategic adjustments.
• Serve as the primary contact for social media queries within the business unit.
• Define and implement PR, influence, and partnership strategies aligned with brand image and objectives.
• Manage relationships with agencies to enhance earned media efficiency.
• Develop and lead partnership and influence strategies, including building networks of influencers and opinion leaders.
• Lead PR strategies to enhance brand visibility and reputation in the US market.
• Identify, engage, and manage relationships with media partners and develop PR materials.
• Monitor media coverage and provide insights to improve PR strategies.
• Manage crisis communication and reputation management efforts.
• Provide weekly support to the team, create roadmaps, and help with talent development.
• Manage the budget dedicated to the brand strategy and ensure activity profitability.

Requirements

• Master's degree in marketing or communication.
• Strong background (5-10 years) in brand management, marketing strategy, and campaign execution.
• Experience with an advertiser or communication agency, ideally for a B2C brand with high stakes in reputation and image.
• Significant and successful team management experience.
• Passionate about branding, with a strong interest in lifestyle & luxury sectors.
• Excellent knowledge of branding strategy and social media.
• Ability to collaborate with diverse teams (technical, commercial, HR).
• Strategic & creative vision, synthesizing ability, and leadership skills.
• Excellent communication and project management skills.
• Positive and open-minded attitude, initiative, agility, and multitasking ability.
• Languages: English; French is a plus.

Nice to Have

• French language skills.

Qualifications

• Master's degree in marketing or communication.