Director of Brand Marketing

About the Role

Key Responsibilities

• Oversee the development of all creative assets across digital, OOH, TV, and other campaign channels to ensure goals and brand alignment.
• Drive a unified look, feel, and voice across all three CRH brands while adjusting for their unique market positions.
• Define and evolve the brand strategy, ensuring consistent positioning across all brands, channels, and touchpoints, including the website.
• Partner with the marketing team to create compelling, patient-focused campaigns that support growth, retention, and brand equity.
• Lead the creation of multi-channel content that tells the brand story and engages target audiences.
• Oversee editorial calendars, messaging frameworks, and brand voice.
• Lead the creative process from concept through execution, ensuring excellence across digital, social, video, website, and traditional media.
• Collaborate with internal teams, agencies, and freelance creative partners to deliver high-quality work on time and on budget.
• Provide leadership for internal creative resources, including a marketing coordinator.
• Work closely with operations, medical, finance, and executive leadership to ensure creative strategies support business goals.
• Establish KPIs to measure brand health, content performance, and campaign effectiveness.
• Optimize creative and content initiatives based on data, insights, and audience engagement.
• Ensure creative strategies are compliant, accurate, and delivered on time.

Requirements

• 7+ years of agency or client-side experience in brand and creative roles.
• Proven track record of managing brand strategy and creative execution across multiple platforms and campaigns.
• Strong creative sensibility with experience overseeing integrated campaigns.
• Strong portfolio demonstrating ability to bring brands to life across digital, social, and traditional channels.
• Excellent leadership, communication, project management, and collaboration skills.
• Experience working with or managing agencies and creative vendors.
• Bachelor's degree in marketing, communications, or related field.
• Ability to balance strategic vision with hands-on execution.
• Urgent care experience preferred but not required.

Nice to Have

• Experience in healthcare marketing, particularly urgent care.
• Experience managing creative teams or internal resources.

Qualifications

• Bachelor's degree in marketing, communications, or related field.

Benefits & Perks

• Opportunity to shape the identity of a growing organization making a difference in people's lives.
• Chance to define, unify, and elevate brand connection with patients and communities.
• Work alongside a dedicated leadership team committed to innovation and growth.
• Opportunities for advancement and professional growth across multiple brands and services.
• Professional work environment with strong clinical support organization.
• Competitive compensation and benefits package.