Director of Brand Strategy & Design

About the Role

Key Responsibilities

• Maximize the development of internal talent through regular performance coaching, performance reviews and presenting developmental opportunities.
• Complete an annual budget for assigned area of responsibility to maximum impact while balancing fiscal responsibility.
• Implement and maintain an effective succession plan for assigned area of responsibility.
• Direct the development of Sheetz marketing strategies and the deployment of effective messaging across all mediums to support the growth of the Sheetz brand and all relevant sub-brands.
• Direct the strategy process and execution for promotional planning and brand building through paid media, public relations, external events, sponsorships and donations - all designed to build public perception, create customer traffic and drive sales.
• Direct strategy development for Sheetz brand design in order to enhance marketing effectiveness, achieve market share of voice and increase cultural relevancy of the Sheetz brand.
• Be accountable for exceptional Store Design strategies that enable us to grow our store count efficiently, manage design solutions for our existing fleet of stores effectively and ultimately create extraordinary retail experiences for our customers and employees.
• Be accountable for key strategic agency partnerships that enhance team output and capacity - these agencies may exist in the forms of media buying, creative development, retail design and architectural firms.

Requirements

• Bachelor's Degree in Marketing, Communications, Design or Business Policy concentration required.
• MBA with a concentration in Marketing preferred.
• Minimum 7 years brand or marketing management accountability in a corporate environment (preferably in the Retail, Food Service, or Consumer Goods Industries).
• Minimum 5 years team leadership and accountability in a corporate environment.
• Experience managing an agency relationship in fields of Advertising, Creative Development or Design preferred - directly employed or client based.
• General Office Equipment experience.

Nice to Have

• MBA with a concentration in Marketing.

Qualifications

• Bachelor's Degree in Marketing, Communications, Design or Business Policy.
• MBA with a concentration in Marketing (preferred).
• Minimum 7 years brand or marketing management experience.
• Minimum 5 years team leadership experience.
• Experience managing agency relationships in advertising, creative development, or design (preferred).

Benefits & Perks

• Quarterly employee bonuses based on company performance.
• Competitive salaries.
• PTO and parental leave.
• 401k match and employee stock ownership.
• Limitless professional development and growth opportunities.
• Tuition reimbursement.
• Full medical, vision and dental coverage.
• Snack discounts.