Director of Community Marketing

American Senior Communities

Fishers, IN

Full Time

Director

68k-81k

11 days ago

Job Description

About the Role

The Director of Community Marketing at Allisonville Assisted Living is responsible for driving occupancy and building meaningful relationships across senior living communities. The role involves creating and sustaining strong partnerships with referral sources, developing new business opportunities, and leading community-based marketing initiatives to ensure communities thrive through lead generation, referral development, and conversion strategies.

Key Responsibilities

Build, track, and nurture relationships with hospitals, physicians, case managers, and other referral partners.
Identify new opportunities to increase referral pipelines and inquiries using our CRM.
Develop and support partnerships, working with internal department leaders to expand reach and engagement.
Analyze market trends, competitors, and demographics to shape marketing strategies that drive results.
Collaborate with community leadership to execute outreach, networking, and community engagement strategies.
Represent communities at trade shows, professional associations, and community events.
Track key performance metrics (referrals, conversions, move-ins, occupancy) and provide regular reporting.

Requirements

A minimum of 3 years of successful experience in healthcare business development, sales, or marketing.
Experience with CRM tools and analyzing market data.
Excellent communication, presentation, and networking skills.
Highly organized and strategic mindset with the ability to generate leads and drive conversions.
Ability to build relationships with healthcare professionals, referral partners, and community leaders.
Collaborative spirit to partner with leadership, team members, and referral partners to achieve shared goals.

Nice to Have

Senior Living experience.

Qualifications

CRM software experience
Sales experience
Mid-level experience
3 years of relevant experience

Benefits & Perks

Top competitive market wages
Paid Time Off (PTO), holiday pay, and opportunities to earn additional PTO
Access a portion of your earned wages before payday with PayActiv
Paid training, skills certification & career development support
Medical, vision & dental insurance with Telehealth option
Medical and dependent flexible spending accounts
401(k) retirement plan options
Lucrative employee referral bonus program
Tuition reimbursement and certification reimbursement
Continued education opportunities through Purdue Global & O2NE scholarship program
Employee assistance program & wellness support
Retail, food & entertainment discounts

Working at American Senior Communities

American Senior Communities values compassion, accountability, relationships, and excellence, guiding all interactions with customers, team members, and the community. The organization emphasizes patient-centered care, community involvement, hospitality, and a sense of calling in senior care. They foster a neighborhood-like environment where staff live locally and are committed to long-term community relationships.

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