Director of Content Marketing

About the Role

Key Responsibilities

• Develop and lead Unison's content strategy to support brand awareness, customer engagement, and growth across all consumer loan products, non-loan solutions, and investment management offerings.
• Oversee creation of multi-channel content, including web, email, blogs, guides, webinars, social, video, and partner materials, with a strong focus on digital funnel conversion and pipeline growth.
• Ensure content aligns with compliance requirements and regulatory standards (e.g., TILA, RESPA, state licensing).
• Collaborate with the Executive Team, Demand Generation, Product Marketing, and Sales to build high-performing campaigns that drive measurable business outcomes.
• Lead and mentor a team of writers, editors, and designers, fostering clarity, creativity, and accountability.
• Establish editorial standards, style guidelines, and approval processes to ensure consistency and quality.
• Define and track content performance metrics; leverage insights to refine content strategy and execution.
• Manage external agency and vendor partnerships to scale content production as needed.
• Stay ahead of industry trends, emerging content formats, and evolving customer expectations in mortgage and financial services.

Requirements

• 8+ years of progressive marketing experience, with at least 3+ years in a leadership role focused on content.
• Proven track record developing and scaling content strategies that drive measurable impact in digital marketing funnels, with a strong emphasis on conversion.
• Strong storytelling and communication skills, with the ability to simplify complex topics for diverse audiences.
• Experience leading and mentoring teams of content creators.
• Deep knowledge of content marketing best practices, SEO, analytics, and multi-channel distribution.
• Strong cross-functional collaboration skills and ability to influence at all levels of the organization.
• Comfortable navigating compliance and regulatory constraints in consumer finance.
• Proficiency with content and marketing platforms such as HubSpot, Salesforce, Google Analytics, or similar.

Nice to Have

• Have prior experience in mortgage origination, lending, fintech, B2C financial services, or related regulated industries.
• Bring expertise in advanced content formats, including video, podcasts, and webinars.
• Are familiar with AI-driven content creation and optimization tools.

Qualifications

• Educational background is not explicitly specified in the description.

Benefits & Perks

• Competitive salaries
• 100% paid medical and dental benefits
• Generous PTO policy
• Paid parental leave program
• Access to fantastic downtown SF and Omaha locations