Director of Demand Generation

Fermat Commerce

San Francisco, CA

Full Time

Director

17 days ago

Job Description

About the Role

FERMÀT is the AI native commerce platform that optimizes shopping experiences, leading to best-in-class shopper engagement and conversion. We help brands transform clicks into conversions with dynamic, personalized shopping experiences—built and optimized in minutes. Backed by VMG, Bain Capital Ventures, Greylock, QED, and named The Information's #1 commerce startup, we're a 70+ person team based in SF, Austin, NYC, and Bangalore. As a fast-growing Series B company, we're building the infrastructure for the future of online retail—and we're just getting started. As Director of Demand Generation, you will spearhead targeted marketing efforts to key accounts, craft and execute personalized campaigns, and lead high-impact growth initiatives to drive revenue and scalable marketing infrastructure.

Key Responsibilities

Build and own the overarching demand generation framework—including campaign planning, execution, and ongoing optimization—for all B2B customer segments.
Create and run personalized, multi-touch Account-Based Marketing campaigns that engage prospects, partners, and strategic accounts with tailored messaging and experiences.
Lead lifecycle marketing efforts by developing segmented, behavior-driven journeys from awareness to retention.
Partner closely with the Head of Sales and Head of Marketing to ensure strong collaboration, unified GTM strategy, and shared accountability for pipeline performance.
Design and launch multi-channel programs across email, paid media, direct mail, webinars, content syndication, and events.
Leverage firmographic, intent, and engagement data to identify and prioritize high-value target accounts.
Manage and optimize the demand generation tech stack (Salesforce, Clay, Apollo, Unity, Notion, etc.) to enhance targeting and campaign effectiveness.
Define key metrics for pipeline growth, conversion rates, and velocity; report on outcomes regularly and refine efforts based on insights.
Use data and feedback loops to continuously iterate on programs, messaging, segmentation, and performance benchmarks.

Requirements

Bachelor's degree in Marketing, Business, Communications, or a related field.
5+ years of B2B marketing experience, including 2-3+ years focused on account-based marketing and full-funnel demand generation.
Proven experience building and scaling demand generation strategies for SaaS, e-commerce, or agency-led GTM models.
Proficient in ABM platforms, marketing automation, and CRM systems (e.g., Salesforce, Clay, Apollo, Unity, Notion).
Demonstrated ability to develop and execute high-impact campaigns that deliver pipeline and revenue growth.
Deep understanding of B2B buyer journeys and how to align marketing strategy with sales goals.
Strong analytical and reporting skills; data-driven decision-maker who thrives on measurable outcomes.
Excellent communication and project management abilities; capable of managing multiple initiatives across stakeholders and timelines.
A strategic thinker who can also operate tactically to get things done in a fast-paced environment.

Nice to Have

Experience with SaaS, e-commerce, or agency-led GTM models.
Familiarity with multiple marketing channels and tools.

Benefits & Perks

Competitive salary + equity package.
Comprehensive health, dental, and vision insurance for you and all your dependents.
Retirement benefits: 401(k) plan with 4% matching (US) or Provident Fund with 12% matching (India).
4 months of paid parental leave.
Unlimited PTO policy (with minimum 5 days PTO / quarter).
Work-from-home stipend.
Monthly wellness stipend.