Director of Development and Marketing

About the Role

Key Responsibilities

• Develop and implement strategic marketing initiatives to enhance program awareness and enrollment.
• Nurture current business relationships and proactively establish new relationships with referral sources, including school districts, state agencies, Medicaid programs, MCOs, healthcare professionals, and advocacy organizations.
• Collaborate with the national marketing office on digital marketing, social media, and content creation to promote the program's services.
• Represent Devereux Texas League City at conferences, community events, and networking engagements.
• Monitor industry trends to identify opportunities for growth and differentiation.
• Adapt marketing strategies in response to industry trends and program needs to ensure consistent referral volume in alignment with organizational goals.
• Collaborate with finance, admissions, and contracting to develop new funding partnerships.
• Lead the admissions and utilization management team in managing inquiries, referrals, and payer processes.
• Ensure a smooth and client-centered admissions experience for individuals, families, and referral sources.
• Develop and refine admission procedures to enhance efficiency and accessibility.
• Collaborate with clinical and operational teams to assess referral fit, program capacity, and placement options.
• Ensure that utilization management processes are timely, thorough, and aligned with payer requirements for consistent payment for services.

Requirements

• Bachelor's degree in Marketing, Business Administration, Healthcare Management, Communications, Psychology, or a related field (Master's preferred).
• 5+ years of experience in marketing, admissions, or business development, preferably in healthcare, behavioral health, or IDD services.
• Proven ability to independently develop and implement marketing strategies that drive growth and engagement.
• Strong leadership skills with experience supervising teams and fostering a collaborative work environment.
• Excellent communication, relationship-building, and organizational skills.
• Knowledge of funding sources and regulatory requirements related to IDD services is highly desirable.
• Experience managing an admissions process in a residential or healthcare setting is a plus.
• Availability to travel up to 25%.

Nice to Have

• Experience in healthcare, behavioral health, or IDD services.
• Knowledge of funding sources and regulatory requirements related to IDD services.

Qualifications

• Bachelor's degree (Master's preferred).
• 5+ years of relevant experience.