Director of Digital Brand Marketing, IHFM

About the Role

Key Responsibilities

• Develop and articulate a compelling brand vision that aligns with the company's mission, values, and strategic goals.
• Lead brand architecture and positioning efforts to ensure market clarity and differentiation.
• Oversee creation and evolution of brand guidelines for consistency across communications.
• Conduct regular brand health assessments using customer insights, market trends, and competitive analysis.
• Create marketing and brand plans, tools, and collateral for multiple products or portfolios.
• Identify new target segments and deliver positioning options with global implications.
• Partner with agencies to develop and implement innovative marketing approaches and identify new vendors.
• Design and execute comprehensive digital marketing strategies to increase awareness, engagement, and conversion.
• Manage and optimize performance marketing campaigns (PPC, display, retargeting, affiliate) to maximize ROI.
• Oversee content strategy and development for web, social media, email, and other digital channels.
• Lead SEO/SEM initiatives to improve organic visibility and search rankings.
• Implement and manage marketing automation tools and CRM systems for campaign execution and lead nurturing.
• Build, lead, and mentor a multidisciplinary marketing team fostering creativity and accountability.
• Collaborate with Sales, Product, and Customer Experience teams to align on strategies.
• Manage relationships with creative agencies, media partners, and technology vendors.
• Stay ahead of emerging digital trends and pilot new marketing channels and tools.
• Collect and interpret voice of customer (VOC) to define market requirements and design research strategies.
• Develop and execute global market strategies and plans for complex product portfolios.
• Identify and evaluate process improvements and course corrections for marketing initiatives.
• Guide project teams to execute larger marketing projects and initiatives.

Requirements

• Bachelor's degree in marketing, Communications, Business, or related field (Master's preferred).
• Minimum 12 years of experience in brand and digital marketing within healthcare, health-tech, or MedTech industries.
• Proven track record of building and scaling brands and digital strategies.
• Strong analytical skills with experience in marketing analytics tools (e.g., Google Analytics, HubSpot).
• Experience with marketing automation platforms and tools (e.g., web CMS, CRM, ABM platforms).
• Excellent communication, leadership, and project management skills.
• Experience in technology and consumer marketing is a plus.
• 8+ years of experience in brand and digital marketing leadership roles.
• Proficient in Microsoft Office Suite and related tools.
• Excellent problem-solving, organizational, analytical, and critical thinking skills.
• Expert understanding of digital marketing procedures, tools, and landscape.
• Ability to direct teams, provide coaching, and manage employee actions.
• Ability to develop and integrate metrics demonstrating digital marketing value.
• Experience working with complex B2B sales processes or in the Medical Devices/Pharma industry.
• Strong documentation, communication, and interpersonal skills including negotiation and relationship management.
• Ability to manage competing priorities in a fast-paced environment.

Nice to Have

• Experience with marketing automation platforms such as Marketo, Salesforce.com, Hootsuite.
• Demonstrated brand and digital marketing skills with a strategic mindset.
• Experience in technology and consumer marketing.
• Knowledge of financial mechanisms related to digital marketing.
• Proven success in project management and cross-functional team leadership.
• Experience working with complex B2B sales processes or in the Pharma industry.
• Recognition as an expert in digital campaigns, tools, and landscape.

Qualifications

• Bachelor's degree in marketing, Communications, Business, or related field.
• Master's degree is preferred.
• Minimum 12 years of relevant experience in healthcare or MedTech industries.

Benefits & Perks

• Competitive salaries with performance-based incentives.
• Wide variety of benefits programs addressing diverse individual needs.
• Pay range for Illinois is $156,000 to $221,000 depending on experience and qualifications.