Director of Digital Experience

About the Role

Key Responsibilities

• Develop, in collaboration with Senior Stakeholders, the digital experience roadmap and effectively lead the web team in consistent, high-quality delivery of commitments.
• Manage and maintain the Zelis.com website, ensuring above benchmark technical performance, functionality, security, and alignment with brand guidelines.
• Lead a globalized team across multiple countries and time zones.
• Support the strategic planning and execution of migrating the current website to an alternative hosting platform, ensuring minimal disruption and enhanced capabilities.
• Oversee the updating and optimization of website content, responding quickly to intake requests and collaborating with content creators and business marketing to ensure relevance and engagement.
• Monitor and proactively report on website performance using analytics tools, generating reports and insights to inform strategies for traffic growth and user engagement.
• Develop and maintain an intuitive site structure and information architecture to enhance user experience and support business objectives.
• Utilize visualization tools such as Figma to clearly articulate website design elements and create alignment around user journeys.
• Partner with Growth, Performance, Content, Creative, and Business Marketing teams to align web strategies with broader marketing goals.
• Continuously assess and improve the website's user experience, ensuring accessibility and responsiveness across devices.

Requirements

• 12-15 years of experience with 5-7 years of experience managing large-scale websites in B2B or enterprise environments.
• Demonstrated experience playing a leading role in a migration, redesign or re-platforming exercise.
• Established web QA process and experience guiding teams to deliver high-quality digital experiences.
• A structured approach to web analytics and the ability to connect data across systems to understand web performance and user journeys.
• Proficiency in WordPress and experience with DXP platforms.
• Experience building a unified design system for modular design elements.
• Strong cross-functional collaboration skills and effective communication across all organizational levels.
• Familiarity with HTML, CSS, and web publishing standards.
• Excellent project management skills and ability to transition between tactical and strategic execution.
• A deep understanding of user experience, especially in B2B contexts.
• Experience driving both content and technical SEO.

Nice to Have

• Experience with DXP platforms like Optimizely, Sitecore, Contentful, or Adobe Experience Manager.
• Familiarity with CRMs and Marketing automation platforms like Salesforce and HubSpot.
• Experience integrating websites through mergers and acquisitions.
• Knowledge of accessibility standards and compliance.
• Background in B2B SaaS or healthcare tech industries.