Lead Web Experience Manager

About the Role

Key Responsibilities

• Develop and execute a comprehensive, long-term strategic roadmap for Citrix.com, focusing on continuous improvement across user experience (UX), performance, content delivery, and design aesthetics.
• Lead the hands-on design and development of all new landing pages and web experiences, from initial wireframe and mockup to final, responsive code.
• Champion a user-centric approach, leveraging analytics, user testing, and customer feedback to identify pain points and opportunities for enhancement on our landing pages and throughout the site.
• Collaborate with marketing leadership and product teams to ensure the website's goals are in lockstep with broader company objectives, product launches, and strategic initiatives.
• Lead A/B testing and multivariate testing initiatives to deepen user engagement, increase product/feature adoption, and enhance customer satisfaction.
• Act as the central point of contact for all web-related projects, managing requests from internal teams.
• Partner with content teams, brand strategists, and product managers to develop campaign ideas and messaging, then oversee their creative and technical execution.
• Work closely with IT and back-end development teams to ensure the website is technically sound, scalable, secure, and built on a robust infrastructure.
• Own the web analytics strategy, utilizing tools like Google Analytics, Adobe Analytics, and Hotjar to measure performance and user behavior.
• Develop and maintain dashboards to report on web performance, user insights, and progress against goals.
• Transform data into insights to guide strategic decisions.
• Partner with content marketing teams and external agencies to ensure the website communicates brand messaging effectively through engaging, optimized content.
• Develop strategies to optimize content for search engines, including emerging search paradigms like AI, LLMs, and voice search.
• Oversee relationships with SEO agencies, monitor performance, and identify growth opportunities.
• Provide technical leadership for the web platform, guiding maintenance, bug fixes, and strategic migrations.
• Stay informed on emerging web technologies, design trends, and digital marketing best practices to ensure Citrix.com evolves to meet user expectations.

Requirements

• 8+ years of progressive experience in web management, digital experience, or digital marketing, preferably within a B2B technology or SaaS company.
• Proven track record of developing and executing successful web strategies that improve user experience and key business metrics.
• Experience managing large-scale, complex websites and leading cross-functional projects.
• Strong portfolio demonstrating hands-on design and development of visually appealing, user-friendly web pages.
• Deep understanding of UX/UI principles.
• Expert proficiency in front-end technologies including HTML5, CSS3, and JavaScript.
• Hands-on experience with enterprise Content Management Systems such as Adobe Experience Manager, WordPress, Drupal, or Sitecore.
• Mastery of web analytics tools like Google Analytics and Adobe Analytics, and A/B testing platforms like Optimizely or VWO.
• Experience with SEO tools such as SEMrush or Moz is a plus.
• Exceptional project management skills with proficiency in tools like Jira, Trello, or Asana.
• Excellent written and verbal communication skills, with the ability to present complex data and concepts to diverse stakeholders.

Nice to Have

• Experience with AI-driven search engines, Large Language Models (LLMs), and voice search optimization.

Qualifications

• High school graduate or equivalency certificate (GED).

Benefits & Perks

• Competitive salary (range varies by location and experience).
• Access to healthcare, life insurance, and disability benefits (U.S. based employees).
• Potential for annual bonus and sales incentives based on performance.
• Flexible work arrangements, including remote options.