Web Strategist and Producer

Brown University

Providence, RI

Full Time

Senior

11 days ago

Job Description

About the Role

Brown University is a leading research university known for its student-centered learning and deep sense of purpose. The School of Professional Studies (SPS) aims to bring a Brown education to new audiences by developing degree and non-degree programs, supporting recruitment, retention, and placement success of master's students, and offering professional development opportunities. The Web Strategist and Producer role involves managing digital user experiences across multiple web domains related to SPS's programs, ensuring alignment with marketing objectives, user needs, and institutional goals.

Key Responsibilities

Develop, edit, and optimize the digital user experience across five primary web domains: professional.brown.edu, masters.brown.edu, graduateprograms.brown.edu, emba.brown.edu, and fifth-year-masters.brown.edu.
Oversee web content strategy, user experience optimization, and conversion rate improvement across all web touchpoints.
Create compelling web experiences that guide prospective students through the enrollment journey while maintaining brand consistency and accessibility standards.
Collaborate closely with the marketing team, program teams, and the Office of University Communications - Web Strategy and Digital Solutions team to ensure web properties align with marketing objectives, user needs, and institutional goals.
Utilize strategic thinking, content expertise, and technical proficiency in web production and analytics to enhance web performance.

Requirements

Bachelor's degree in marketing, communications, digital media, or related field, or equivalent combination of education and professional experience.
Minimum 5 years of web production and digital marketing experience, preferably in higher education or professional services.
Portfolio demonstrating successful web projects and measurable results.
Strong analytical and data interpretation skills.
Excellent written and verbal communication abilities.
Experience with conversion rate optimization and A/B testing methodologies.
Proficient in content management systems (Drupal preferred, WordPress, or similar platforms).
Advanced knowledge of Google Analytics, Google Tag Manager, and other web analytics tools.
Experience with SEO tools and best practices.
Proficient in HTML, CSS, and basic JavaScript.
Experience with A/B testing platforms (Optimizely, Google Optimize, or similar).
Knowledge of accessibility standards (WCAG 2.1 AA).
Familiarity with project management tools and workflows.

Nice to Have

Experience in higher education marketing or professional services.
Knowledge of animation and motion graphics.
Understanding of accessibility standards for visual and multimedia content.
Skills in illustration or custom graphic creation.
Knowledge of CS6 InDesign, Photoshop, Illustrator, and Acrobat.
Knowledge of web-based editing software like CapCut (preferred knowledge of Adobe Premiere or Final Cut).
Familiarity with Adobe Express or other web-based design software.

Qualifications

Bachelor's degree in marketing, communications, digital media, or related field, or equivalent combination of education and professional experience.
Minimum 5 years of relevant experience.

Benefits & Perks

Comprehensive Benefits package including time off, annual paid holidays, health, dental, vision, tuition assistance, retirement, wellness, employee discounts, and more.
Flexible work/life balance with summer hours and winter break.

Working at Brown University

Brown University values collaboration with faculty, staff, students, and community stakeholders from diverse perspectives. The institution emphasizes contributing to an inclusive environment and fostering an equitable workplace.

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