Lead Web Experience Manager

About the Role

Key Responsibilities

• Develop and execute a comprehensive, long-term strategic roadmap for Citrix.com, focusing on continuous improvement across user experience (UX), performance, content delivery, and design aesthetics.
• Lead the hands-on design and development of all new landing pages and web experiences, from initial wireframe and mockup to final, responsive code.
• Champion a user-centric approach, leveraging analytics, user testing, and customer feedback to identify pain points and opportunities for enhancement on landing pages and throughout the site.
• Collaborate with marketing leadership and product teams to ensure the website's goals align with broader company objectives, product launches, and strategic initiatives.
• Lead A/B testing and multivariate testing initiatives to deepen user engagement, increase product/feature adoption, and enhance customer satisfaction.
• Act as the central point of contact for all web-related projects, managing requests from various internal teams and prioritizing execution.
• Partner with content teams, brand strategists, and product managers to develop campaign ideas and messaging, then oversee their creative and technical implementation.
• Work closely with IT and back-end development teams to ensure the website is technically sound, scalable, secure, and built on a robust infrastructure.
• Own the web analytics strategy, utilizing tools like Google Analytics, Adobe Analytics, and Hotjar to measure performance and user behavior.
• Develop dashboards and reports to communicate web performance, user insights, and progress against goals to stakeholders.
• Partner with content marketing teams and external agencies to ensure the website communicates the brand message through relevant, engaging, and SEO-optimized content.
• Develop and implement strategies to optimize content for emerging search paradigms, including AI-driven search.

Requirements

• Experience in developing and executing web strategy with a focus on user experience, performance, and content optimization.
• Hands-on experience in designing and developing web pages, including wireframing, mockups, and responsive coding.
• Strong understanding of analytics tools such as Google Analytics, Adobe Analytics, and Hotjar.
• Ability to translate business requirements and creative briefs into high-quality web pages.
• Excellent collaboration skills to work with marketing, product, IT, and content teams.
• Strategic thinking with a deep understanding of modern web standards and user-centric design.
• Experience with A/B testing, multivariate testing, and data-driven decision making.

Nice to Have

• Experience managing large-scale web projects or digital transformation initiatives.
• Knowledge of SEO best practices and AI-driven search optimization.
• Familiarity with front-end development languages and frameworks.

Qualifications

• Relevant experience in web strategy, design, or digital marketing roles.
• Proven track record of leading web projects from concept to deployment.
• Educational background in marketing, computer science, or related fields preferred.

Benefits & Perks

• Competitive salary and benefits package.
• Opportunities for professional growth and development.
• Flexible work arrangements, including remote options.
• Work in a collaborative, innovative environment.