Web & Digital Specialist

About the Role

Key Responsibilities

• Maintain and improve the website's frontend functionalities.
• Ensure responsive designs that work seamlessly across devices delivering best practices in online user experience, sales and customer service.
• Develop visually appealing layouts and designs that align with brand guidelines and promote engagement.
• Ensure that website content is updated regularly, is accurate, and resonates with the targeted audience.
• Maintain a strong working relationship with the web agency to execute projects efficiently and achieve desired outcomes.
• Communicate requirements, objectives, and feedback clearly to ensure the alignment of external efforts with internal strategies.
• Analyze and enhance the website's user journey to maximize engagement and satisfaction.
• Conduct usability testing and gather feedback to implement improvements based on user behavior and preferences.
• Propose and execute strategies for simplifying navigation and improving accessibility.
• Leverage Google Analytics to monitor website traffic, analyze user behavior, and produce actionable insights for optimization.
• Utilize Google Search Console to identify and resolve technical issues affecting website performance.
• Integrate additional Google tools, such as Tag Manager and Ads, to ensure comprehensive tracking and marketing effectiveness.
• Develop and execute SEO strategies to improve organic search rankings and drive traffic to the website.
• Perform keyword analysis and optimize on-page and off-page elements to enhance visibility.
• Collaborate with content creators to ensure alignment between SEO and content goals.

Requirements

• Based in Sioux Falls, SD.
• College degree and applicable experience required.
• Experience in website management and e-commerce.
• Preference in Adobe Magento.
• Proficiency in frontend development technologies such as HTML, CSS, and frameworks.
• Strong understanding of UX principles and design tools.
• Experience with Google tools, including Analytics, Search Console, and Tag Manager.
• In-depth knowledge of SEO strategies and tools.
• Excellent communication skills for collaboration with external agencies and internal stakeholders.
• Analytical mindset to interpret data and propose actionable strategies.
• Problem-solving abilities to address technical challenges efficiently.
• Attention to detail and ability to prioritize tasks in a fast-paced environment.
• Creativity to develop innovative solutions and improve user engagement.

Nice to Have

• Experience with Adobe Magento.

Qualifications

• College degree.

Benefits & Perks

• Competitive pay based on your experience.
• Excellent benefits including Medical, Dental, Vision, and Accident Insurance.
• Short-Term Disability, Life Insurance, 401K.
• Generous parental leave for both moms & dads.
• Progressive Paid Time Off and Paid Holidays - starting at 3 weeks of PTO in the first year.
• Opportunities to grow with on-the-job training and internal promotion.
• A fair and inclusive work environment with equal growth opportunities.