Director of Digital Marketing

Atlas Restaurant Group

Baltimore, MD

Full Time

Director

100k-125k

8 days ago

Job Description

About the Role

The Director of Digital Marketing at Atlas Restaurant Group is responsible for building the company's brand, telling its story, and driving guest engagement across over 50 restaurants and 40+ concepts. The role involves leading digital marketing efforts, developing strategies to grow the guest base, and collaborating with various departments to create a seamless brand experience in a fast-paced, innovative environment.

Key Responsibilities

Build and execute marketing strategies that inspire guests, grow the fanbase, and maintain Atlas's top-of-mind presence.
Oversee the online presence—including website, social media, email, paid advertising, and content creation—with creative campaigns that convert.
Supercharge the loyalty program (Atlas Rewards) with strategies to increase guest retention and repeat visits.
Lead, mentor, and develop a talented marketing team, helping team members enhance their skills.
Partner with Operations, Culinary, Design, and HR teams to create a cohesive and memorable brand experience.
Use data analytics to measure, refine, and optimize marketing efforts for maximum impact.
Bring innovative ideas from industry trends and digital innovations to keep the brand ahead of the curve.

Requirements

Bachelor's degree in Marketing, Communications, Business, or a related field.
7+ years of progressive marketing experience, with at least 4+ years leading a team.
Proven ability to create and execute high-impact, integrated marketing campaigns.
Strong digital marketing expertise, including social media, web, email, paid media, and analytics.
Outstanding leadership, communication, and project management skills.
Experience in the hospitality or restaurant industry is a major plus.

Nice to Have

Hospitality or restaurant industry experience.

Qualifications

Bachelor's degree in Marketing, Communications, Business, or related field.
7+ years of marketing experience with leadership roles.

Benefits & Perks

Competitive annual salary of $100,000 - $125,000.
Comprehensive medical, dental, and vision insurance.
401(k) retirement plan.
Epic dining perks with 40% savings at any Atlas location.
Opportunities for professional development, mentorship, and career growth.
Work environment that is fast-paced, collaborative, and idea-rich.

Working at Atlas Restaurant Group

Atlas Restaurant Group fosters a culture of passion, hospitality, and innovation. Employees work in a fast-paced environment that encourages collaboration, creative ideas, and making a tangible impact within the company and its restaurants.

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