Director of Digital Marketing

Uline

Lake Geneva, WI

Full Time

Director

6 days ago

Job Description

About the Role

Uline is seeking a Director of Digital Marketing to lead strategy, inspire a team, and drive growth through managing the Paid Search program. The role involves overseeing a multimillion-dollar budget and supporting growth across key product categories. Uline is a family-owned company with over 45 years of success, offering opportunities for career growth and stability. The company is North America's leading distributor of shipping, industrial, and packaging materials, with over 9,000 employees across 14 locations. All positions are on-site, and Uline maintains a drug-free workplace.

Key Responsibilities

Shape end-to-end Paid Search strategy across Google, Bing, and new digital platforms.
Manage and optimize a significant media budget with an agile, test-and-learn mindset.
Identify opportunities for growth through audience segmentation, automation, and new channel exploration.
Champion Paid Search as a key revenue driver across a wide-ranging product portfolio, including packing materials, office supplies, warehouse supplies, and more.
Inspire, develop, and mentor a team of search marketers to deliver strong results.

Requirements

Bachelor's degree in marketing, advertising, business, or a related field.
10 years of digital marketing experience with a strong focus on Paid Search.
Experience managing large-scale budgets and delivering ROI at scale.
Strong strategic leadership and team-building skills, with a collaborative, hands-on approach.
Fluent in data, attribution, and search tech platforms such as Skai, Google Analytics, Google Ads, etc.

Nice to Have

Benefits & Perks

Complete health insurance coverage and 401(k) with 6% employer match that starts day one.
Multiple bonus programs.
Paid holidays and generous paid time off.
Tuition Assistance Program that covers professional continuing education.
On-site café and first-class fitness center with complimentary personal trainers.
Over four miles of beautifully maintained walking trails.

Working at Uline

Uline is a family-owned company that values stability, growth, and a collaborative work environment. It emphasizes a drug-free workplace and on-site employment, supporting employee well-being through amenities like fitness facilities and walking trails.

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