Director of Digital Marketing

About the Role

Key Responsibilities

• Develop and implement long-term digital marketing strategies that align with the campus's goals.
• Set measurable KPIs for digital campaigns and continuously monitor and optimize performance.
• Lead digital campaigns across multiple platforms including web, social media, email, and video.
• Manage paid and organic social media campaigns on platforms such as Facebook, Instagram, and Snapchat.
• Create targeted, lifecycle-based marketing programs for prospects and students.
• Utilize digital tools such as SEO, Google Analytics, and social media management platforms like Hootsuite to drive performance.
• Oversee the creation of digital content including video, photography, social media posts, emails, and blogs.
• Guide teams to produce engaging multimedia stories optimized for mobile and digital platforms.
• Collaborate with marketing, IT, and other internal teams to ensure synchronization across all digital efforts.
• Manage budgets for digital marketing initiatives and track ROI to propose optimization strategies.
• Analyze digital marketing metrics to measure campaign success and adjust strategies accordingly.
• Provide regular reports on digital metrics and campaign performance to stakeholders.
• Potentially manage a future team member(s) and/or student interns.
• Stay current with emerging digital trends, tools, and technologies to enhance marketing efforts.

Requirements

• Associate or bachelor's degree in marketing, advertising, communications, or a related field.
• 3-5+ years of experience in digital marketing, including web pages, email marketing, social media, video content, and digital advertising.
• Proficiency in Microsoft Outlook, website content management systems, SEO, Google Analytics, email marketing platforms (e.g., MailChimp, Salesforce Marketing Cloud), social media management tools (e.g., Hootsuite), and project management software (e.g., Workzone).
• Strong verbal and written communication skills, with knowledge of editorial standards and AP style.
• Demonstrated ability to create compelling digital content with a focus on multimedia storytelling.
• Experience managing multiple digital projects with tight deadlines in a fast-paced environment.
• Ability to identify challenges, develop solutions, and adjust strategies for better results.
• Ability to work collaboratively with diverse teams and inspire other communicators.

Nice to Have

• A strong understanding of higher education marketing trends and challenges.

Qualifications

• Associate or bachelor's degree in marketing, advertising, communications, or a related field.
• 3-5+ years of relevant digital marketing experience.

Benefits & Perks

• Not explicitly specified in the description.