Director of Field Marketing NSH

Midtown Home Improvements

Nashville, TN

Full Time

Director

100k-150k

8 days ago

Job Description

About the Role

At Midtown Home Improvements, we don't just remodel homes—we elevate lifestyles. As a nationally recognized leader in home remodeling, we're known for our unmatched craftsmanship, cutting-edge design, and relentless commitment to customer satisfaction. We are seeking a high-level Director of Field Marketing to lead the charge in generating local brand visibility and driving customer acquisition. This role involves leading our door-to-door sales force, recruiting, training, and managing a high-performance team of field marketing representatives who engage homeowners face-to-face to generate qualified leads. The position requires setting the vision, establishing performance standards, and creating systems for accountability, working closely with sales and executive leadership to align field activities with broader revenue and growth goals.

Key Responsibilities

Build and execute a winning door-to-door marketing strategy focused on lead generation and brand awareness.
Recruit, develop, and manage a team of field marketers—creating a performance-driven culture of professionalism, energy, and results.
Provide hands-on coaching in the field and ensure reps are fully trained on brand messaging and homeowner engagement.
Align closely with the sales team to ensure qualified leads flow effectively into our appointment pipeline.
Organize and support community outreach events, home shows, and local marketing opportunities to boost visibility.
Set and track KPIs for individual and team performance, regularly reporting progress to executive leadership.
Manage the field marketing budget to ensure efficient use of resources and maximize ROI.
Collaborate with internal marketing to create sales tools, event materials, and territory-specific campaigns.
Analyze market trends and local performance data to refine strategies and identify new growth opportunities.
Serve as a brand ambassador within the community and help build long-term relationships in target neighborhoods.

Requirements

4+ years of experience in marketing, field sales, or territory management—preferably in home remodeling, solar, roofing, or similar in-home services.
Strong leadership and coaching skills with a track record of managing door-to-door or face-to-face sales teams.
Results-driven mindset with the ability to inspire and hold a team accountable.
Excellent interpersonal communication and organizational skills.
A passion for building community connections and influencing local markets.
Analytical mindset with the ability to use data to drive decisions.
Proficiency with CRM systems and marketing software tools.
Willingness to travel locally as needed for team visits, events, and on-site support.

Nice to Have

Experience in home remodeling, solar, roofing, or similar in-home services.

Working at Midtown Home Improvements

Join a company where your leadership drives real growth—and where your team is a critical part of our continued success. If you're ready to lead from the front in a fast-paced, high-performance culture, Midtown Home Improvements wants to hear from you.

Apply Now