Director of Global Demand Generation

About the Role

Key Responsibilities

• Create a qualified pipeline of opportunities for the mid-market and enterprise sales teams to engage and successfully close.
• Ideate the global demand strategy and be personally accountable for its execution.
• Set up a Sales + Marketing aligned account-based marketing approach to sell into named accounts within the Enterprise segment.
• Lead virtually all outbound campaign activity in key markets and mid-market + Enterprise motions; create and launch a mix of paid/owned/earned marketing motions in collaboration with global marketing teams.
• Partner with Product Marketing Managers and Creative Agency to ensure campaign alignment and deliver creative content that captivates and converts.
• Ensure systems, tools, and processes are configured to score critical MQLs, reduce noise for sales, and report on demand program performance.
• Manage key markets and acquisition channels, lead integrated marketing campaigns, develop forecasts, evaluate budgets, and measure results.
• Create infrastructure to support the pipeline, including onboarding ABM solutions and ensuring lead scoring and funnel stages are in place.

Requirements

• 8+ years of experience in a global demand generation role focusing on mid-market and/or enterprise segments, preferably in B2B SaaS.
• Proven track record of developing and executing successful ABM strategies for enterprise accounts.
• Experience in setting up infrastructure and processes to support scaling marketing initiatives.
• Experience managing and developing a global, diverse team that activates campaigns locally to generate revenue.
• Strong analytical skills with the ability to analyze data and metrics to inform strategy.
• Excellent communication, collaboration, and orchestration skills with cross-functional teams.
• Ability to adapt to a fast-paced environment and re-prioritize tasks as needed.
• Creative thinking with a focus on achieving business results.
• Excellent written and verbal communication skills in English.

Nice to Have

• Experience in the B2B SaaS space.
• Experience with account-based marketing and scaling marketing initiatives.
• Ability to lead across cultures and work in a start-up-like environment.

Qualifications

• Not explicitly specified beyond experience and skills, but implied: relevant professional experience in demand generation and leadership roles.

Benefits & Perks

• Unlimited Paid Time Off (PTO)
• Health insurance
• Travel insurance
• Flexible working hours
• Employee Assistance Program
• Employee Resource Groups
• Paid parental leave
• Relief Fund
• Corporate events and team building
• Snacks and drinks at the office
• Gifts for employees