Director of Global Demand Generation (Contract)

About the Role

Key Responsibilities

• Own quarterly new business pipeline and revenue targets globally, across all segments, ensuring demand programs are predictable and performance-driven.
• Lead the ABX (Account-Based Experiences) strategy and execution to deliver MQAs (Marketing Qualified Accounts), deepen engagement, and accelerate pipeline in Commercial B and Enterprise segments.
• Drive global integrated campaign strategy, aligning channels, content, and audiences to business priorities and growth goals.
• Lead and scale a global team of specialists across paid media, ABX, campaigns, content, and design to drive high-performing, scalable demand generation programs.
• Collaborate with regional and shared teams to capacity plan and allocate resources effectively, including content creation and design support.
• Oversee global paid media planning and execution, including paid search, paid social, content syndication, display, paid review sites, and emerging performance channels.
• Partner with the Brand, Content, and Product Marketing teams to define and manage a strategic content calendar that aligns with campaign needs and buyer journeys.
• Partner closely with Sales, SDRs, RevOps, Regional Marketing, Lifecycle, Brand, and Product Marketing to ensure strong alignment, smooth handoffs, and shared accountability for pipeline outcomes.
• Track, measure, and report on pacing and the performance of campaigns and channels, ensuring continuous optimization and alignment with broader business goals.
• Own key demand generation KPIs including MQAs, pipeline contribution, CAC, conversion rates, and ROI.

Requirements

• 8+ years of experience in B2B SaaS demand generation, with a strong emphasis on paid media, ABX, and global campaign strategy.
• Proven experience leading global marketing teams and driving multi-million dollar pipeline growth.
• Deep understanding of modern demand generation practices, attribution models, and full-funnel marketing.
• Hands-on experience with tools like Salesforce, 6sense/Terminus/Demandbase, Google Ads, LinkedIn Ads, and other martech platforms.
• Excellent cross-functional leadership and communication skills with the ability to influence across marketing, sales, and executive teams.
• Strategic thinker with a strong bias for execution, data-driven decision making, and performance optimization.

Nice to Have

• Experience with account-based marketing and integrated campaign management.
• Knowledge of the employee experience or HR tech industry is a plus.
• Ability to develop and lead high-performing teams across multiple regions.

Qualifications

• Educational background or certifications are not explicitly specified, but extensive experience in demand generation is required.

Benefits & Perks

• Base Salary Range (US) $200,000 - $225,000 USD
• Equity and benefits included in the compensation package.
• Employee Share Options Program.
• Programs, coaching, and budgets to help you thrive personally and professionally.
• Access to external providers for mental wellbeing and coaching support.
• Monthly Camper Life Allowance.
• Team budgets for team building activities and connection.
• Quarterly wellbeing pauses and extended year-end breaks.
• Excellent parental leave and in-work support programs.
• Social Impact Days (5 per year).
• MacBooks and work from home office budget.
• Medical insurance coverage for US & UK employees.
• Commitment to diversity, equity, and inclusion initiatives.