Director of Goodyear Media

The Goodyear Tire & Rubber

Akron, OH

Full Time

Director

20 days ago

Job Description

About the Role

The Director of Goodyear Media is responsible for leading the execution of Goodyear's media strategy across North America, focusing on driving media performance for the Goodyear brand. This role involves developing, implementing, and optimizing media strategies across multiple channels such as digital, broadcast, streaming, audio, and out-of-home (OOH). The position requires working closely with internal stakeholders across marketing, analytics, and creative teams to ensure impactful media execution and measurable results aligned with broader marketing goals.

Key Responsibilities

Implement and optimize Goodyear's paid media strategies across digital, broadcast, streaming, audio, and OOH channels, ensuring alignment with brand goals and marketing objectives.
Lead the planning, execution, and optimization of Goodyear media campaigns across all channels to ensure high engagement, visibility, and conversions.
Work closely with the Head of Media, North America, Global Marketing, Creative, Strategy, and Analytics teams to align media strategies with business priorities and brand identity.
Continuously monitor and analyze media campaign performance, making data-driven adjustments to optimize ROI and key performance metrics.
Assist in managing and allocating the Goodyear brand media budget effectively to achieve maximum impact.
Regularly report on campaign performance, providing insights, learnings, and recommendations to senior stakeholders.
Stay current on emerging media trends, technologies, and industry best practices, introducing innovative strategies and tools.
Collaborate with the Shopper Marketing and Retail Media teams to enhance retail visibility and consumer conversion for Goodyear products.

Requirements

Bachelor's degree in marketing, communications, or a related field; MBA is a plus.
Minimum of 7-10 years of experience in media, brand marketing, or a related field, with a focus on paid media strategy and execution for large brands.
Expertise in media channels including digital, broadcast, streaming, audio, and OOH, with a deep understanding of their roles in driving consumer behavior and brand engagement.
Proven experience in media campaign execution, with a strong understanding of performance and ROI optimization.
Strong analytical skills with experience using data and insights to influence strategy and decision-making.
Excellent communication and interpersonal skills, with the ability to collaborate across multiple teams and organizational levels.

Qualifications

Bachelor's degree in marketing, communications, or a related field; MBA is a plus.
Minimum of 7-10 years of experience in media, brand marketing, or a related field.

Working at The Goodyear Tire & Rubber

Goodyear is one of the world's largest tire companies, employing about 68,000 people with manufacturing facilities in 20 countries. It emphasizes innovation through its centers in Akron, Ohio, and Luxembourg, striving to develop state-of-the-art products and services that set industry standards. Goodyear is an Equal Employment Opportunity and Affirmative Action Employer, committed to diversity and inclusion, providing reasonable accommodations for applicants as needed.

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