Director of Graduate Enrollment and Marketing

About the Role

Key Responsibilities

• Oversee and implement recruitment strategies by coordinating recruitment events, maintaining and improving program websites, updating marketing materials, facilitating community engagement, managing program advertisements, and maintaining a consistent and effective social media presence for all graduate programs.
• Coordinate with Dean of Graduate Studies and Professional Education, program directors and deans to review applicant trends and improve graduate recruitment and applications processes and systems.
• Advise prospective applicants on necessary academic and professional preparation and appropriateness of program as it pertains to applicants' goals using in-depth knowledge of program admission criteria.
• Advise applicants on actions of admissions committee, rejection reasons, and appeals, and on readmission and program requirements.
• Remain current on university admission processes and requirements, competitive programs, and developments in higher education and financial aid.
• Cultivate prospective graduate student relationships via phone, email, text, and in person meetings.
• Monitor completeness of applicants' files, evaluate files for discrepancies, and route complete files to the committee for review.
• Coordinate with programs and schools to ensure timely review of graduate program applications within Slate.
• Collaborate with colleagues across the university to ensure students are navigating the enrollment process.
• Oversee the enrollment communication plan for graduate studies programs, including correspondence, recruitment, and promotional materials.
• Work closely with University Marketing and Creative Services to ensure communications comply with branding standards.
• Organize and direct multi-channel recruitment strategies, including chat sessions, call campaigns, social media, email, text messages, and mailers.
• Develop comprehensive recruitment plans and assess their effectiveness, making adjustments as necessary.
• Represent the Office of Graduate Studies at school and university-wide events including open houses and commencement.
• Plan and execute in-person and virtual information sessions and organize recruiting events at graduate fairs and community events.
• Develop and execute strategies to increase awareness and engagement with the community regarding graduate studies.
• Identify markets for graduate student recruitment and maintain relationships with organizations and institutions.
• Assess the effectiveness of admissions programming through feedback, surveys, and data analysis, and make recommendations for improvements.
• Utilize Slate reporting and data visualization tools to identify audiences and develop engagement strategies.
• Analyze data to identify trends in lead flow and enrollment, and develop recruiting strategies to meet admissions goals.
• Track and report on recruitment efforts using Slate and other data management systems.
• Utilize Slate, website CMS, and other technology to increase recruiting efficiency and communication.
• Perform active administration of the university CRM tool (Slate) and ensure compliance with record security policies, retention schedules, and FERPA requirements.

Requirements

• Bachelor's degree
• Excellent communication and interpersonal skills
• Strong organizational and project management skills with the ability to manage multiple priorities
• Ability to travel regionally for recruitment events
• Ability to carry and transport informational materials to off-campus recruiting locations
• Ability to collaborate with faculty and staff
• Ability to meet deadlines

Nice to Have

• Master's degree
• Experience in higher education
• Experience in marketing or student recruitment