Director of Growth Marketing

Thompson | Habib | Denison

Lincoln, MA

Full Time

Director

18 days ago

Job Description

About the Role

As a Director of Growth Marketing, you will be responsible for planning and executing strategies that increase our clients' donor base and drive digital revenue growth. This role focuses on a key portion of the pipeline (donor journey) - from initial awareness, to consideration, lead generation, and finally conversion. The position involves utilizing data to inform strategic recommendations and developing insight-driven multichannel strategies to help nonprofits grow through long-term, brand-loyal donor relationships. The role is within the THD Division, which is committed to advancing meaningful causes through strategy, data, analytics, marketing, and creative efforts. The company offers a collaborative environment with a focus on innovation and professional growth.

Key Responsibilities

Develop effective strategies to address digital growth marketing objectives and goals, demonstrating capabilities in email marketing, PPC, Display/Programmatic, Remarketing, Social Advertising campaigns, SEO, GEO, CRO.
Collaborate with Account Management leadership on the development of growth marketing strategies.
Train and collaborate with key Account Management staff to ensure the smooth execution of overall digital strategy and cross-platform integration.
Analyze data through individual ad platform analytics, Google Analytics, and client-provided CRM data to inform strategies and optimization recommendations.
Make recommendations for new campaigns and ways to scale existing campaigns into areas of new opportunity.
Identify upgrade opportunities and participate in the sales process.
Evaluate and modify creative strategies to better meet client requirements.
Regularly review clients' existing marketing campaigns to identify opportunities and make strategic recommendations.
Support Account Management in budget development, reforecasts, and planning activities.
Serve as a key client contact for digital programs.
Utilize various channels and tactics such as lead generation, email marketing, event marketing, website optimization, paid advertising, social media marketing, and marketing automation to support growth strategies.
Communicate and strategize how digital fits into the overall marketing mix to increase digital donors and revenue.
Serve as a client-facing leader in meetings and presentations.

Requirements

Bachelor's degree with a minimum of 10 years' experience in digital, fundraising, and non-profits, preferably in an agency or large national non-profit organization.
Minimum of 6-8 years digital marketing experience.
Expert understanding of PPC & SEM (including Google, Google Grants, Bing), display/programmatic, social advertising, SEO, GEO, CRO.
Experience successfully communicating the value of digital advertising and growth marketing to stakeholders.
Experience giving creative direction, copywriting, and executing ad campaigns across multiple platforms (including Facebook/Instagram, paid search, display).
Experience with search marketing applications, tools, and web analytics.
Google Analytics and Google Tag Manager experience required; certification preferred.
Strong Excel skills and analytical abilities.
Strong strategic thinking and understanding of nonprofit digital strategy.
Experience at a small to medium-sized agency and comfort with changing processes while scaling.
Proven track record of delivering results.
Effective troubleshooting and problem-solving skills.
Excellent verbal, written, and presentation skills.
Excellent organizational skills and ability to manage multiple projects in a deadline-driven environment.
Previous management experience required.
Proficiency in MS Office Suite.

Nice to Have

Google Tag Manager certification.

Qualifications

Bachelor's degree in a relevant field.
Minimum of 10 years' experience in digital marketing, fundraising, and non-profits.

Benefits & Perks

Join the largest marketing and fundraising company in North America serving the nonprofit industry.
Opportunities for professional growth and collaboration with industry experts.
Comprehensive healthcare benefits.
Paid holidays and generous paid time off.
Supportive and diverse work environment.

Working at Thompson | Habib | Denison

The company prioritizes innovation, professional growth, diversity, and creating a supportive environment for its employees. It values collaboration, continuous learning, and making a meaningful impact through its work with nonprofits.

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