Director of Growth Marketing

About the Role

Key Responsibilities

• Build and manage the end-to-end campaign portfolio across all solutions, setting quarterly release plans aligned with product roadmaps and growth priorities.
• Convert solution positioning into persona-centric narratives, offers, CTAs, and customer journeys covering awareness to action stages.
• Produce reusable campaign kits including briefs, messaging maps, email sequences, landing pages, social content, webinars, event toolkits, and content syndication plans for state adaptation.
• Lead cross-functional orchestration by managing intake, prioritization, timelines, and ensuring on-brand delivery in collaboration with Content, Creative, and Marketing Operations teams.
• Partner with ABM managers to co-plan campaigns, gather field feedback, localize assets, and maintain a searchable asset library with version control.
• Launch and optimize multi-channel programs across web, microsites, webinars, events, digital ads, LinkedIn, and email, including testing and iteration of creative, offers, and targeting.
• Define KPIs for each solution, implement tracking, create dashboards, run A/B tests, and report on campaign impact.
• Own the solution and campaign budget, and manage external partners as needed.

Requirements

• 8-10+ years of experience in B2G/B2B demand generation or growth marketing, with healthcare/Medicaid/public sector experience strongly preferred.
• Proven ability to lead integrated, multi-channel campaigns without direct staff, demonstrating strong cross-functional leadership.
• Expertise in campaign planning, conversion funnels, lead lifecycle, and attribution models.
• Fluency with Salesforce, a Marketing Automation Platform (e.g., HubSpot, Marketing Cloud), and ABM/intent platforms (e.g., Demandbase, 6sense).
• Strong skills in analytics, dashboarding, brief writing, storytelling, and project management, with reliability and attention to detail.

Nice to Have

• Experience with healthcare or public sector marketing campaigns.
• Familiarity with digital advertising, webinars, and event marketing.
• Experience managing external vendors and budgets.

Qualifications

• Educational background or certifications are not explicitly specified, but extensive experience in demand generation and marketing is required.

Benefits & Perks

• 100% remote within the continental United States with up to 10% travel annually.
• Salary range of $130,600 to $186,500 per year, depending on experience and location.
• Generous, flexible vacation policy.
• 401(k) employer match.
• Comprehensive health benefits.
• Educational assistance.
• Access to leadership and technical development academies.