Director of Growth Marketing

About the Role

Key Responsibilities

• Develop effective strategies to address digital growth marketing objectives and goals, including email marketing, PPC, Display/Programmatic, Remarketing, Social Advertising campaigns, SEO, GEO, and CRO.
• Collaborate with Account Management leadership on the development of growth marketing strategies.
• Train and collaborate with key Account Management staff to ensure smooth execution of digital strategies and cross-platform integration.
• Analyze data through ad platform analytics, Google Analytics, and client CRM data to inform strategies and optimization recommendations.
• Make recommendations for new campaigns and ways to scale existing campaigns into new opportunities.
• Identify upgrade opportunities and participate in the sales process.
• Regularly review clients' marketing campaigns to identify opportunities and suggest strategic improvements.
• Support budget development, reforecasts, and participate in annual planning, quarterly reviews, and presentations.
• Serve as a key client contact for digital programs.
• Utilize various channels and tactics such as lead generation, email marketing, event marketing, website optimization, paid advertising, social media, and marketing automation to support growth strategies.
• Communicate and strategize how digital fits into the overall marketing mix to increase digital donors and revenue.
• Serve as a client-facing leader in meetings and presentations.

Requirements

• Bachelor's degree with a minimum of 10 years' experience in digital, fundraising, and non-profits, preferably in an agency or large national non-profit organization.
• Minimum of 6-8 years digital marketing experience.
• Expert understanding of PPC & SEM (including Google, Google Grants, Bing), display/programmatic, social advertising, SEO, GEO, CRO.
• Experience successfully communicating the value of digital advertising and growth marketing to stakeholders.
• Experience giving creative direction, copywriting, and executing ad campaigns across multiple platforms (including Facebook/Instagram, paid search, display).
• Experience with search marketing tools and web analytics, including Google Analytics and Google Tag Manager (certification preferred).
• Strong Excel skills and analytical abilities.
• Strong strategic thinking and understanding of nonprofit digital strategy.
• Previous management experience and ability to manage multiple projects in a deadline-driven environment.
• Excellent verbal, written, and presentation skills.
• Proficiency in MS Office Suite.

Nice to Have

• Google Tag Manager certification.
• Experience at a small to medium-sized agency and comfort with changing processes while scaling.
• Demonstrated experience in digital marketing, paid media strategy, SEO, CRO, lead generation, and lead nurture.
• Outstanding relationship-building and communication skills.

Qualifications

• Bachelor's degree in a relevant field.
• Minimum of 10 years' experience in digital, fundraising, and non-profits.

Benefits & Perks

• Comprehensive healthcare benefits.
• Paid holidays.
• Generous paid time off.
• Opportunity to collaborate with industry experts across a large enterprise.
• Supportive environment prioritizing innovation and professional growth.