Director of Growth Marketing

About the Role

Key Responsibilities

• Build and manage the end‑to‑end campaign portfolio across all solutions; set quarterly release plans aligned to product roadmaps and growth priorities.
• Convert solution positioning into persona‑centric narratives, offers, CTAs, and journeys from awareness to action.
• Produce reusable campaign kits including briefs, messaging maps, email sequences, landing pages, social content, webinars, event toolkits, and content syndication plans for state adaptation.
• Lead cross‑functional orchestration by managing intake, prioritization, timelines, and ensuring on‑brand delivery; partner with Corporate Communications on PR moments.
• Co‑plan with ABM Sr. Managers, gather field feedback, localize assets, and maintain a searchable asset library with version control.
• Launch and optimize multi‑channel programs across web, microsites, webinars, events, digital ads, LinkedIn, and email; test and iterate creative, offers, and targeting.
• Define KPIs, implement tracking, create dashboards, run A/B tests, and report campaign impact.
• Own the solution‑campaign budget and manage external partners as needed.

Requirements

• 8-10+ years of B2G/B2B demand generation or growth marketing experience, with healthcare/Medicaid/public sector experience strongly preferred.
• Proven ability to lead integrated, multi‑channel campaigns without direct staff and strong cross‑functional leadership skills.
• Expertise in campaign planning, conversion funnels, lead lifecycle, and attribution.
• Fluency with Salesforce, a MAP (e.g., HubSpot/Marketing Cloud), and ABM/intent platforms (e.g., Demandbase/6sense).
• Comfortable with analytics and dashboarding.
• Exceptional brief writing, storytelling, and project management skills; reliable with deadlines and detail-oriented.

Nice to Have

• Experience with healthcare or public sector marketing campaigns.
• Experience managing budgets and external vendors.

Qualifications

• Educational background is not explicitly specified but implied to require significant professional experience in marketing and demand generation.

Benefits & Perks

• Salary range of $130,600.00 - $186,500.00 per year, with variation based on region and experience.
• 100% remote within the continental United States with up to 10% travel annually.
• Flexible vacation policy.
• 401(k) employer match.
• Comprehensive health benefits.
• Educational assistance.
• Access to leadership and technical development academies.