Director of Growth Marketing

About the Role

Key Responsibilities

• Build and manage the end-to-end campaign portfolio across all solutions, setting quarterly release plans aligned with product roadmaps and growth priorities.
• Convert solution positioning into persona-centric narratives, offers, CTAs, and customer journeys.
• Produce reusable campaign kits including briefs, messaging maps, email sequences, landing pages, social content, webinar kits, event toolkits, and content syndication plans for state adaptation.
• Lead cross-functional orchestration by managing intake, prioritization, timelines, and ensuring on-brand delivery; partner with Corporate Communications on PR moments.
• Co-plan with ABM Senior Managers, gather field feedback, localize assets, and maintain a searchable asset library with version control.
• Launch and optimize multi-channel programs across web, microsites, webinars, events, digital ads, LinkedIn, and email; test and iterate creative, offers, and targeting.
• Define KPIs, implement tracking, create dashboards, run A/B tests, and report on campaign impact.
• Own the solution campaign budget and manage external partners as needed.

Requirements

• 8-10+ years of B2G/B2B demand generation or growth marketing experience, preferably in healthcare, Medicaid, or the public sector.
• Proven ability to lead integrated, multi-channel campaigns without direct staff and strong cross-functional leadership skills.
• Expertise in campaign planning, conversion funnels, lead lifecycle, and attribution.
• Fluency with Salesforce, a MAP (e.g., HubSpot/Marketing Cloud), and ABM/intent platforms (e.g., Demandbase/6sense).
• Comfortable with analytics, dashboarding, and data-driven decision making.
• Exceptional brief writing, storytelling, project management skills, and reliability in meeting deadlines.

Nice to Have

• Experience with healthcare/Medicaid/public sector marketing.
• Experience managing external vendors and budgets.
• Familiarity with digital advertising, webinars, and event marketing.

Qualifications

• Educational background is not explicitly specified, but extensive experience in demand generation and marketing is required.

Benefits & Perks

• Salary range of $130,600 to $186,500 per year, depending on location and experience.
• Flexible, generous vacation policy.
• 401(k) employer match.
• Comprehensive health benefits.
• Educational assistance.
• Opportunities for leadership and technical development through various academies.